An energetic, innovative & commercially focused Digital & Marketing leader with proven success over 19+ years delivering growth, efficiency & increased ROI across a multitude of Brands.

Previously led: ATL & BTL marketing @ Tesco Bank, global digital transformation & digital marketing @ PZ Cussons, Digital across the Co-op Group, had digital + marketing experience of working client and agency side with brands including: 

Wickes, Laterooms, Silverstone, Intercontinental Hotel Group, Park Resorts, P&O Cruises, Cash Generator & Stage Coach. 

I also speak at conferences & judge various digital/ marketing awards in my spare time.

View my Digital & Social musings @
www.searchmuSe.com
View my Daily Newspaper @ www.searchmuZe.com

 
 

Jan 2018 – Feb 2018

Mini MBA Digital Innovation

THE UNIVERSITY OF SALFORD

2014 – 2014

Advertising Fundamentals

GOOGLE

2007 – 2008

Diploma in Digital Marketing

INSTITUTE OF DIRECT MARKETING

1998 – 2001

Business Studies 2:1

THE UNIVERSITY OF BOLTON

2014 – 2015

MSc Digital Marketing

LONDON SOUTH BANK UNIVERSITY

2014 – 2014

Advertising Advanced

GOOGLE

2005 – 2006

Certificate in Digital Marketing

INSTITUTE OF DIRECT MARKETING

 

Paul is being a great support to our Personal Care business. We have worked together to bring to our organisation the best practices around the Globe in different industries that fit to our business objectives, enabling our Global and Regional teams across categories to integrate these best practices in our day to day business.

Pedro Bascones

Global Personal Care Category Director - PZ Cussons

Paul embodies digital excellence in everything he does and possesses a mastery of his function. He is a well respected external speaker and networker and this enables him to stay at the forefront of this rapidly evolving area. Paul is a passionate, committed and highly energetic leader and he creates momentum around new thinking, delivery and change. Paul is an invaluable asset for any business looking to step change its digital agenda.

Tim Perman

Global Category & Brand Director - PZ Cussons

Paul is an absolute expert in terms of knowledge and skill in Digital space. While we worked together, he has been instrumental in getting 'fit for purpose' digital solutions for the different brand teams across PZ Cussons. Paul is also a tremendous team player and his infectious energy makes him a great person to work with in a team.

Balachandran Jayachandran

Global F&N Category Director - PZ Cussons

Paul is one of the most visionary leaders I have worked for. He is driven and consistently looks for innovative ways to drive digital effectiveness in the business. Paul has a wealth of experience and along with his enthusiasm for digital, I feel that he is someone that I can learn a lot from.

John Purchese

Digital Marketing and Capability Executive - PZ Cussons

Paul has a genuine passion for digital marketing and is continually driving the agenda for emerging trends. He always makes himself available to share his vast amount of knowledge - a truly inspiring mentor. There is never a dull moment when Paul is around and I highly recommend that you take the opportunity to work with him.

Rachel Rowe

Digital Marketing at The Co-op Group

 

Exec interim contractor / consultant. Immediately available.

An energetic, innovative & commercially focused Digital leader with proven success over 18+ years delivering growth, efficiency & ROI across a multitude of Brands. 

 

Expertise spans offline integration with the 10C’s of Digital strategy > activation (my proprietary model = http://www.searchmuse.com/blog/2018/4/24/10c-digital-strategy-framework.html )

Previously led global digital transformation and digital marketing at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital at the Co-op Group (Food, Pharmacy, Electrical, Bank, Insurance, Legal Services & Funeralcare) and had Digital/ through the line experience of working both client and agency side with brands including Wickes, Laterooms, Silverstone, Intercontinental Hotel Group, Cash Generator and Park Resorts.

I also speak at numerous Digital conferences/ Business schools, chaired events, judged various digital awards, am a Director/ part owner of www.icontactdigital.com and act as a Princes Trust ambassador in my ‘spare’ time.

View my Digital & Social musings @ 
www.searchmuSe.com
View my Daily Newspaper @ www.searchmuZe.com