Search Results for: ai

An SEO Experiment on Semantic Strategies, Topical Authority and AI-Driven Content

An SEO Experiment on Semantic Strategies, Topical Authority and AI-Driven Content

If you’ve been following my musings, you’ll know that I’m no stranger to investigating new SEO opportunities. Today, I’m unveiling a new experiment designed to holistically boost website rank and traffic for paulmorris.org.uk. The Objective The overarching aim is simple yet ambitious: Elevate the entire digital ecosystem of my website through the strategic implementation of…

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AI adoption

Earlier today I attended a Google event that centered around smarter marketing. Whilst there was much around SEO, PPC, CRO & data driven attribution my one key takeout; adopting AI succesfully (something I’ve been involved in recently from Google Marketing Platform adoption > organisation wide digital transformation) Rather than reiterate what has already been said…

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5 impacts of AI in Financial Services

I’ve spoken at/ been involved in a few AI conferences previously and have taken much from the presentations and discussions. …For this post I’m focusing on the top 5 impacts of Artificial Intelligence (AI) to the future of Financial Services: 1/ customer service  KPMG have published research around AI making ‘Banking invisible’ where ‘enlightened virtual assistants’ replace employees…

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