AI adoption
Earlier today I attended a Google event that centered around smarter marketing.
Whilst there was much around SEO, PPC, CRO & data driven attribution my one key takeout; adopting AI succesfully (something I’ve been involved in recently from Google Marketing Platform adoption > organisation wide digital transformation)
Rather than reiterate what has already been said I will simply showcase a 2 minute video from the event sponsor, JayWing, on how to implement AI in your organisation