All posts by Paul Morris

SEO Experiment Results

SEO Experiment Results

Back in September 2023, I wrote an article ‘An SEO Experiment on Semantic Strategies, Topical Authority and AI-Driven Content‘. The project aimed to enhance the digital presence of this fine website by integrating Semantic SEO and Topical SEO Maps, using advanced AI for content structuring, and all this being supplemented by human editing. Collaboration with…

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man standing on road infront of high-rise buildi

Reaching Your Goals Through Multi-Channel Lead Generation

In our Wild West digital industries, where just about anything goes, mastering the art of multi-channel lead generation isn’t just an advantage; it’s a necessity. You’re always up against competitors who don’t always care about the rules, so it’s difficult to get that advantage sometimes. Imagine a world where your brand doesn’t just speak but…

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Boost Your SEO with a Question-Focused Strategy

How to Use Question-Focused SEO to Fuel Long Term Digital Marketing Success

If you’re running a business and want to be seen by more people on the internet, you can’t ignore SEO, or Search Engine Optimisation. It’s the reason your competitors are popping up on Google when people are looking for what their services and wares. We’ve all heard about keywords. They’ve been the go-to for a…

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How to Choose the Right Social Media Platforms for Your Business

How to Choose the Right Social Media Platforms for Your Business

Let’s take a moment to appreciate the incredible influence social media has on the way we do business these days. It’s like we’ve been handed this vibrant canvas where brands can paint their presence, engage with a global audience, and boost their sales — all thanks to platforms like Facebook, Instagram, and Twitter that are…

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Successfully Targeting Audiences by Age Bracket

Successfully Targeting Audiences by Age Bracket

You know how every generation jams to their own kind of music? Well, communicating with different age groups about the stuff you’re selling is pretty much the same deal. It’s all about catching their rhythm — diving into what gets them jazzed, how they’re looking at the world, and what pulls them to whip out…

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Building Better Relationships Through Buyer Personas

Building Better Relationships Through Buyer Personas

Getting a good handle on your dream customer is properly important if you want to make smart choices for your business, products, and how you tell people about them. Think of a buyer persona like a made-up sketch of your perfect customer. It’s like a game plan for your marketing moves. When you really nail…

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The Critical Role of SEO Audits in Boosting Website Performance

The Critical Role of SEO Audits in Boosting Website Performance

  Search engine optimisation (SEO) audits are a crucial component of any effective website optimisation strategy. By thoroughly analysing and assessing the current state of a website’s SEO, businesses can uncover gaps and opportunities for improving search engine visibility and traffic. This article explores the multifaceted value of performing regular SEO audits and provides actionable…

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Twitter marketing

The Power of Visual Content in Maximising X (Twitter) Engagement

Social media is an incredibly powerful tool for businesses looking to boost their brand awareness and engagement with potential customers. Twitter – or X as it is now known – with its massive user base of over 300 million active users, offers an immense opportunity to tap into a huge audience and build meaningful connections….

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