All posts by Paul Morris
Speaking at Hilton London Canary Wharf on AI > Marketing
On 4th February 2027 I will be speaking at the Hilton London Canary Wharf on AI, digital leadership & performance marketing. In this session, I’ll be digging into how businesses can make smarter decisions, use AI to create business value, combine data + innovation to grow performance across channels. It should be a great event……
2 X Global Search Award 2026 wins
A great night at the Global Search Awards in Dublin this week! 🏆X2 My team took home 2 wins for our AI(PPC) + DDA work: 🥇 Best Use of Search – B2B (PPC) 🥇 Most Innovative Campaign (PPC) Both awards recognised the same piece of work; combining DDA (data driven attribution) & Demand Led Growth…
YouTube Festival 2026
Yesterday I walked in to the legendary London Palladium for “YouTube Festival 2026”. I should start with a massive thank you to the Google team for the invite > excellent event. 3 X stats that stuck with me: *YouTube creators contributed £2.8B to the UK GDP, a 25% YoY uplift, supporting 60k+ full time jobs….
Global Digital Excellent Awards 2026 award nomination
I’m proud to announce that our affiliate team @ RS Group has been shortlisted for the Global Digital Excellence Awards in the Standout Paid Media Campaign of the Year category. …”How RS Group Rebuilt Affiliate Growth by Turning Industry Publishers into Strategic Partners”. Big style fingers crossed.
shortlisted for Best B2B Performance Campaign
I’m proud to share that we (RS Group) have been shortlisted for Best B2B Performance Campaign at the Performance Marketing Awards for our campaign: “How RS Group Rebuilt Affiliate Growth by Turning Industry Publishers into Strategic Partners.” A lot of hard work, collaboration & dedication went into making this campaign a success from the team…
GEO: Same Foundations; Evolved Retrieval Layer
Over the last 18 months, GEO (Generative Engine Optimisation) has been positioned by some as the next big thing > the successor to SEO > a completely new discipline. Googles guidance suggests that the content > technical practices that help search engines understand content remain crucial for AI Overviews and AI Mode experiences. I’d…
CMO Inspired Summit KeyNote
On the 30th September I will be on the keynote panel for the CMO Inspired Summit @ The Mere in Manchester…. “The demands on modern CMOs now span a range of disciplines, channel expertise, and commercial responsibilities that would have been unrecognisable to marketing leaders a decade ago. AI adoption, privacy-driven measurement change, the rise…
Richmond Digital Marketing & AI Forum Speaker
On the 04/03/27, I’ll be at The Richmond Digital Marketing & AI Forum @ The Grove Hotel in Hertfordshire for a fireside chat on “Practical AI & the Realities of Modern Performance Marketing”. 3(core topics): Beyond the AI Hype: Practical examples of how AI is actually improving performance across paid media and eCommerce. Data &…
Google Ads tROAS Update
On 17/08/26 Google is changing how budget limited campaigns handle target based bid strategies like tROAS & tCPA. The Google algorithm will steer performance precisely back to the target you set; stripping away the “over performance” buffer some accounts have quietly relied on. 3(takeaways) on how this will reshape Google account set up……
Global Search Awards 2026 3 X Shortlisted
My EMEA team @ RS Group have just been shortlisted for 3(awards) at the Global Search Awards: *BEST USE OF SEARCH – B2B (SEO): LARGE | Driving B2B Search Growth Through Product Schema Transformation *BEST USE OF SEARCH – B2B (PPC): LARGE | Combining data driven attribution and demand lead growth to scale PPC expansion…