All posts by Paul Morris

European Search Awards Judge

It’s an honour to announce that I will be judging the European 2022 Search Awards. The European Search Awards reward and celebrate the very best companies and people working in PPC, SEO, and Content Marketing across a variety of business sectors, in a shifting digital landscape which inspires innovation, creativity and connectivity. …Go to their European…

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Fugle innovation model

Innovation Model

I was asked in a recent meeting what was my approach to innovation. That’s quite a question to answer in a simple blog post! As a result I will not try to do it(!) however will post about a business flow I’ve employed previously… Innovation models can vary depending on many factors (mission, vision, values,…

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Multi Click Attribution Modelling

multi click attribution

I always recommend to brands whom I consult with that they should move from a last click tracking mentality to one that ascertains value across the sales funnel.

The first question that should be asked by brands (but is rarely asked strangely enough) is why bother? Most ‘experts’ give clients very broad reasoning hence I thought it pertinent to give you some exact reasons why you should evolve from a last click wins tracking methodology to a multi click attribution model.

Good Trust

I was featured on The Candidate blog and thought I’d repost for my own readership… Trust forms the basis of human interactions and is fundamental in all successful relationships; most certainly for eCommerce where trust forms the simple interaction of value exchange (often an online payment in return for a product). If you then couple trust…

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eCommerce Global Awards Judge

It’s an honour to announce that I will be judging the eCommerce 2022 Awards. The Global eCommerce Awards are the ultimate accolade for eCommerce businesses. Large or Small, Global or Local, these awards recognise excellence from around the world. …Go to their Global eCommerce Awards site to enter now.

UK Search Awards Judge 21

It’s an honour to announce that I will be judging the UK Search Awards 2021. The UK Search Awards has been celebrating the expertise, talent and achievements of the search industry for a decade and celebrates SEO, PPC and content marketing in the UK. Go to their site to enter now.