European Content Awards 2021 Judge
It’s an honour to announce that I will be judging the European Content Awards 2021.
…The European Content awards celebrate and reward the outstanding content campaigns being delivered by Marketing Agencies and In-House teams across Europe.
Dates to pencil in:
1. Final deadline – Friday 29 January 2021
2. Judging Session – Wednesday 17 February 2021
3. Awards Ceremony – Thursday 18 March 2021
For more details on how to enter click here.
Global Social Media Awards 2021 Judge
It’s an honour to announce that I will be judging the Global Social Media Awards 2021.
…The Global Social Media Awards celebrate businesses around the world that are crashing through the algorithms and channelising the chatter to create innovative, meaningful engagement that produces tangible results.
Dates for your diary are as follows:
1. Final entry deadline – Friday 5 February 2021
2. Judging Session – Wednesday 24 February 2021
3. Awards Ceremony – Thursday 25 March 2021
For more details click here.
eCommerce Shipping study
Credit: Thanks to ParcelLab for the detailed study (available for download here)
Key Snippets from the eCommerce Shipping/ Carriers study:
Customers expect a tailored, convenient and quick shipping service; sadly this isn’t the case for many
94 of the 100 leading retailers studied do not give customers the opportunity to choose between different delivery partners, and instead expect customers to accept what they are given.
Same day delivery is limited to 7/100 and even then there are geographically restrictions e.g. Zara only offers this service in London and Missguided in Manchester.
42 offer weekend delivery and only 25 retailers allow the customer to pick a particular timeslot for delivery at checkout.
12/100 shops studied offer free shipping and another 65/100 offer free shipping with a minimum order value. Otherwise, the average amount is £3.99.
6/100 allow customers to choose the logistics provider and four of these ask the customer to pay for this additional service.
89/100 retailers send a shipping confirmation, after which 75 shops end customer communication, with 62 leaving it to the delivery carrier.
For 70 shops, the parcel tracking is hosted by the logistics provider and for 15 checking the parcel tracking link immediately led to an error message. 17 retailers do not send any tracking information.
49 shops enclose a returns label, while 22 do not provide a label for returns. The most popular returns option was return to store, with 79 retailers offering this. 63 retailers allowed customers to return goods free of charge.
73 retailers refund the money within 3 days. For retailers that told customers when they would get their money back, 53 refunded the money earlier than expected. 35 shops gave no prediction to the customer.
MarTech Innovation & Leadership Summit Speaker
I will be speaking at the MarTech Innovation & Leadership Summit on the 6th November (12:45)
I will be speaking on: “Realities of Digital Transformation in the recession”
• Plans on how to tackle a digital transformation during the current Covid, Brexit & Recession hit times
• How to optimise your eCommerce ecosystem within your wider Digital Transformation
• Measurement & ROI – How to always tie back transformations to business impact
Innovation Model
Innovation models can vary depending on many factors (culture, goals, KPI’s, budget, etc) however the above Fugle innovation model is a decent place to start and one I’ve broadly followed previously in organisations such as PZ Cussons and Marshalls PLC.
Northern Marketing Awards Judge
It’s an honour to announce that I will be judging the Northern Marketing Awards for 2020.
…Awards that celebrate the excellence, creativity and achievements of the marketing industry in the North.
Dates to pencil in:
Entry deadline – 4th September
Shortlist announcement – 1st October
Awards Ceremony – 4th November
For more details on how to enter visit the Northern Marketing Awards site.
eCommerce fire side keynote
On the 13th August I will be the keynote (more like a fire side chat really) speaker for the Grey Hair Works network
Topics include:
*Insight into the brands I’ve worked with and the different approaches to eCommerce & Digital those businesses have (haven’t) taken
*What’s the eCommerce gear shift due to Covid
*Why there’s an increased focus on D2C and what success and/or failure looks like
*Why these changes will stick (or fall away)
*The BIG opportunities
…It’s an invite only affair however if you would like to speak to me separately about these topics please get in touch
well being matters round table speaker
Earlier today I was one of the speakers on a well being matters round table hosted by Hays.
Interesting times ahead from a business confidence, marketing and ‘new normal’ perspective!
…For the report click here
Ecommerce Eye
Note: Full credit for this post is given to BrightPearl
Great Ecommerce Eye evolvement….
To a more automated and integrated approach….
Global Agency Awards 2020 Judge
I am excited to announce that I will be a member of the inaugural Global Agency Awards judging panel.
The Global Agency Awards reward creative, design, digital, marketing, advertising, media and public relations agencies across the globe.
Dates for your diary:
Entry deadline – Friday 31st July
Shortlist announcement – Friday August 21
Event date – Thursday September 10th 8pm BST
To enter visit the Global Agency Awards website and good luck
