UK Search Awards 2022 Judging
It’s an honour to announce that I will be judging the UK Search 2022 Awards. The UK Search Awards has been celebrating the expertise, talent and achievements of the search industry for over a decade and it’s great to be judging them again. …Go to their Search Awards site to enter now.
Global 2022 Digital PR Awards Judge
It’s an honour to announce that I will be judging the Global 2022 Digital PR Awards. The Global Digital PR Awards celebrate digital PR that drives search visibility, traffic to websites, raises brand awareness, and delivers ROI. …Go to their PR Awards site to enter now.
Multi Click Attribution Modelling
I always recommend to brands whom I consult with that they should move from a last click tracking mentality to one that ascertains value across the sales funnel.
The first question that should be asked by brands (but is rarely asked strangely enough) is why bother? Most ‘experts’ give clients very broad reasoning hence I thought it pertinent to give you some exact reasons why you should evolve from a last click wins tracking methodology to a multi click attribution model.
A day of alignment with Google
Yesterday I attended a full day of sessions with Google in there new Zurich headquarters. The event was titled “Together for responsible innovation” and there were 3 key takeaways: 1/ Energy + Efficiency. There is a real focus from Google on being environmentally friendly and becoming fully carbon neutral by 2030. From…
European Search Awards Judge
It’s an honour to announce that I will be judging the European 2022 Search Awards. The European Search Awards reward and celebrate the very best companies and people working in PPC, SEO, and Content Marketing across a variety of business sectors, in a shifting digital landscape which inspires innovation, creativity and connectivity. …Go to their European…
eCommerce Global Awards Judge
It’s an honour to announce that I will be judging the eCommerce 2022 Awards. The Global eCommerce Awards are the ultimate accolade for eCommerce businesses. Large or Small, Global or Local, these awards recognise excellence from around the world. …Go to their Global eCommerce Awards site to enter now.
Innovation Model
I was asked in a recent meeting what was my approach to innovation. That’s quite a question to answer in a simple blog post! As a result I will not try to do it(!) however will post about a business flow I’ve employed previously… Innovation models can vary depending on many factors (mission, vision, values,…
Good Trust
I was featured on The Candidate blog and thought I’d repost for my own readership… Trust forms the basis of human interactions and is fundamental in all successful relationships; most certainly for eCommerce where trust forms the simple interaction of value exchange (often an online payment in return for a product). If you then couple trust…
Global 2022 Search Awards Judge
It’s an honour to announce that I will be judging the Global 2022 Search Awards. The Global Search Awards is recognising and rewarding the impact PPC, SEO and Content Marketing has around the world. …Go to their site to enter now.
account based + inbound marketing intersection
Credit: I borrowed the fundamentals of this diagram from Drift.com I like this simple diagram. It describes the interplay between account based marketing and inbound marketing.