Good Trust

I was recently featured on The Candidate blog and thought I’d repost for my own readership… Trust forms the basis of human interactions and is fundamental in all successful relationships; most certainly for eCommerce where trust forms the simple interaction of value exchange (often an online payment in return for a product). If you then…

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Global Marketing Awards Judge

It’s an honour to announce that I will be judging the Global Marketing Awards 2021 …The Global Marketing Awards recognize, reward and celebrate marketing agencies and most innovative campaigns across all marketing channels globally. Go to their site to enter now.  

Global Search Awards 2021 Judge

It’s an honour to announce that I will be judging the Global Search Awards 2021 …The Global Search Awards recognise the impact PPC, SEO and Content Marketing has around the world and celebrate search agencies who are transforming businesses through their awesome work. Go to their site to enter now.

UK Dev Awards Judge 2021

It’s an honour to announce that I will be judging the UK Dev Awards Judge 2021 The UK Dev Awards showcase all things digital. They are a celebration of the teams that communicate digitally to grow business – the UX people, the technical SEO/PPC teams, the content writers and the marketers. Go to their site to enter…

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Fugle innovation model

Innovation Model

Innovation models can vary depending on many factors (culture, goals, KPI’s, budget, etc) however the above Fugle innovation model is a decent place to start and one I’ve broadly followed previously in organisations such as PZ Cussons and Marshalls PLC.