Whats Keeping Modern Marketers Up at Night
Great morning earlier today opening the Vibe Marketing Tech Fest in Manc discussing “What’s Keeping Modern Marketers Up at Night?” 3(Reflections): 1/ The Trust Gap is often an execution failure The consumer trust gap mostly doesn’t happen because our messaging is bad; it often happens because brands have actually become reasonably good at marketing…
Google zero click searches
The search landscape has shifted and a recent study confirms it: Google zero click searches reached 68% in early 2026 (Source: SparkToro research based on SimilarWeb clickstream data) > meaning ~7 in 10 searches are now being answered directly on the SERP. Buyers are finding immediate answers;whether it’s technical specs, part numbers, or quick solutions,…
eTail 2026 Speaking event
Earlier this week at the eTail 2026 event @ Old Trafford Cricket ground I joined a panel focused on human+AI partnership: organisational restructuring, job creation & guardrails to prevent AI misuse. 3(takeaways) from our session: AI accelerates execution ≠ replaces strategy. AI can be great at operational scale; bidding, forecasting & content optimisation but for…
Copenhagen Ecommerce Unboxed Summit
Earlier this week, I joined 40 European Digital & Marketing senior leaders in Denmark at the Synergy Ecommerce Unboxed Summit… 3(coreXtrends): *The International Scaling Reality Aron Gelbard (CEO, Bloom & Wild) shared good insights on localised growth + ‘caring wildly’. Their proposition, for example, scaled well in Germany because ‘Britishness’ + distinct USPs resonated strongly….
Google Marketing Live 2026
I attended Google Marketing Live in Dublin yesterday (think of a Gemini version of an Apple or Samsung launch event; and it’s day deux today). My biggest takeaway was that Google is actively reinventing Search before AI rivals get the chance to do it for/ ‘to’ them, whilst continuing to enjoy competitive advantage in the…
Expedia MCP
One of the more interesting shifts happening in AI right now is around discovery. For years, the internet has largely worked the same way: search > scroll > compare > click. However, increasingly (note: still low single digit% usage in many sectors & SERPs are going nowhere anytime soon); people are starting to utilise…
ChatGPT Ads is growing up
Whilst ChatGPT Ads are still in beta; in the past few weeks the platform grew a little. OpenAI has now launched CPC bidding, expanded its self serve Ads Manager in limited territories (USA, CA, AUS & NZ) + confirmed integrations with four major agency holding groups alongside a growing list of ad-tech partners. …
IR B2B Conference 2026
Yesterday at the IR B2B Conference in Victoria Warehouse, Manchester I joined a panel on “Post purchase momentum: driving repeat revenue and B2B loyalty”. 3(takeaways) from our session: Lower CAC ≠ spend less. Spend smarter. Suppress low value accounts, segment by LTV/margin, optimise (think “Google’s” 70/20/10 as a guide to paid media focus split)% for…
Agentic Commerce Summit Speaker
I spoke yesterday at the Agentic Commerce Summit in London on a panel titled… ‘Strategic decision making: trust, control & build Vs integrate’ Alongside Mrunal Bhagat & Ed Bradley we covered quite a lot of ground(!) and here are my top 4 reflections: AI is already reshaping the customer journey (e.g GEO). Upstream, discovery is…
Vibe Marketing Feature
I was recently asked for a guest post by Vibe Marketing (Marketing & Tech magazine) about Performance Marketing; below are the headlines (link to the full article below)… Why are many in Performance Marketing Looking at Shrinking Returns? For years, performance marketing distanced itself from brand and creative disciplines; positioning itself as a numbers game…