Category Archives: AI
Speaking at Hilton London Canary Wharf on AI > Marketing
On 4th February 2027 I will be speaking at the Hilton London Canary Wharf on AI, digital leadership & performance marketing. In this session, I’ll be digging into how businesses can make smarter decisions, use AI to create business value, combine data + innovation to grow performance across channels. It should be a great event……
YouTube Festival 2026
Yesterday I walked in to the legendary London Palladium for “YouTube Festival 2026”. I should start with a massive thank you to the Google team for the invite > excellent event. 3 X stats that stuck with me: *YouTube creators contributed £2.8B to the UK GDP, a 25% YoY uplift, supporting 60k+ full time jobs….
GEO: Same Foundations; Evolved Retrieval Layer
Over the last 18 months, GEO (Generative Engine Optimisation) has been positioned by some as the next big thing > the successor to SEO > a completely new discipline. Googles guidance suggests that the content > technical practices that help search engines understand content remain crucial for AI Overviews and AI Mode experiences. I’d…
Richmond Digital Marketing & AI Forum Speaker
On the 04/03/27, I’ll be at The Richmond Digital Marketing & AI Forum @ The Grove Hotel in Hertfordshire for a fireside chat on “Practical AI & the Realities of Modern Performance Marketing”. 3(core topics): Beyond the AI Hype: Practical examples of how AI is actually improving performance across paid media and eCommerce. Data &…
Google Ads tROAS Update
On 17/08/26 Google is changing how budget limited campaigns handle target based bid strategies like tROAS & tCPA. The Google algorithm will steer performance precisely back to the target you set; stripping away the “over performance” buffer some accounts have quietly relied on. 3(takeaways) on how this will reshape Google account set up……
Global Search Awards 2026 3 X Shortlisted
My EMEA team @ RS Group have just been shortlisted for 3(awards) at the Global Search Awards: *BEST USE OF SEARCH – B2B (SEO): LARGE | Driving B2B Search Growth Through Product Schema Transformation *BEST USE OF SEARCH – B2B (PPC): LARGE | Combining data driven attribution and demand lead growth to scale PPC expansion…
Whats Keeping Modern Marketers Up at Night
Great morning earlier today opening the Vibe Marketing Tech Fest in Manc discussing “What’s Keeping Modern Marketers Up at Night?” 3(Reflections): 1/ The Trust Gap is often an execution failure The consumer trust gap mostly doesn’t happen because our messaging is bad; it often happens because brands have actually become reasonably good at marketing…
Google zero click searches
The search landscape has shifted and a recent study confirms it: Google zero click searches reached 68% in early 2026 (Source: SparkToro research based on SimilarWeb clickstream data) > meaning ~7 in 10 searches are now being answered directly on the SERP. Buyers are finding immediate answers;whether it’s technical specs, part numbers, or quick solutions,…
eTail 2026 Speaking event
Earlier this week at the eTail 2026 event @ Old Trafford Cricket ground I joined a panel focused on human+AI partnership: organisational restructuring, job creation & guardrails to prevent AI misuse. 3(takeaways) from our session: AI accelerates execution ≠ replaces strategy. AI can be great at operational scale; bidding, forecasting & content optimisation but for…
Google Marketing Live 2026
I attended Google Marketing Live in Dublin yesterday (think of a Gemini version of an Apple or Samsung launch event; and it’s day deux today). My biggest takeaway was that Google is actively reinventing Search before AI rivals get the chance to do it for/ ‘to’ them, whilst continuing to enjoy competitive advantage in the…