Category Archives: AI
Expedia MCP
One of the more interesting shifts happening in AI right now is around discovery. For years, the internet has largely worked the same way: search > scroll > compare > click. However, increasingly (note: still low single digit% usage in many sectors & SERPs are going nowhere anytime soon); people are starting to utilise…
ChatGPT Ads is growing up
Whilst ChatGPT Ads are still in beta; in the past few weeks the platform grew a little. OpenAI has now launched CPC bidding, expanded its self serve Ads Manager in limited territories (USA, CA, AUS & NZ) + confirmed integrations with four major agency holding groups alongside a growing list of ad-tech partners. …
IR B2B Conference 2026
Yesterday at the IR B2B Conference in Victoria Warehouse, Manchester I joined a panel on “Post purchase momentum: driving repeat revenue and B2B loyalty”. 3(takeaways) from our session: Lower CAC ≠ spend less. Spend smarter. Suppress low value accounts, segment by LTV/margin, optimise (think “Google’s” 70/20/10 as a guide to paid media focus split)% for…
Agentic Commerce Summit Speaker
I spoke yesterday at the Agentic Commerce Summit in London on a panel titled… ‘Strategic decision making: trust, control & build Vs integrate’ Alongside Mrunal Bhagat & Ed Bradley we covered quite a lot of ground(!) and here are my top 4 reflections: AI is already reshaping the customer journey (e.g GEO). Upstream, discovery is…
Vibe Marketing Feature
I was recently asked for a guest post by Vibe Marketing (Marketing & Tech magazine) about Performance Marketing; below are the headlines (link to the full article below)… Why are many in Performance Marketing Looking at Shrinking Returns? For years, performance marketing distanced itself from brand and creative disciplines; positioning itself as a numbers game…
Two AI Futures Are Emerging
Two AI Futures Are Emerging; and they’re structurally different An interesting way of viewing our (Collective. Global) AI maturity is one of not racing to the biggest and best-est model; rather the emergence of two distinct AI philosophies. For example China is not necessarily trying to “win” the same AI game that The West is…
B2B eCommerce conference speaker
I will be speaking at the b2b eCommerce conference around Turning first orders into repeat customers; should be a great event ‘up north’
UCP Universal Commerce Protocol
UCP: Universal Commerce Protocol and its potential impact on the entire shopping journey Google’s announcements yesterday around agentic commerce, the Universal Commerce Protocol (UCP) and direct checkout in Search + Gemini signals an open standard that lets AI agents work through the shopping funnel; from discovery > purchase > sale support. This represents an evolution…
SEO Experiment Results
Back in September 2023, I wrote an article ‘An SEO Experiment on Semantic Strategies, Topical Authority and AI-Driven Content‘. The project aimed to enhance the digital presence of this fine website by integrating Semantic SEO and Topical SEO Maps, using advanced AI for content structuring, and all this being supplemented by human editing. Collaboration with…
Reaching Your Goals Through Multi-Channel Lead Generation
In our Wild West digital industries, where just about anything goes, mastering the art of multi-channel lead generation isn’t just an advantage; it’s a necessity. You’re always up against competitors who don’t always care about the rules, so it’s difficult to get that advantage sometimes. Imagine a world where your brand doesn’t just speak but…