Category Archives: Analytics

SEO Experiment Results

SEO Experiment Results

Back in September 2023, I wrote an article ‘An SEO Experiment on Semantic Strategies, Topical Authority and AI-Driven Content‘. The project aimed to enhance the digital presence of this fine website by integrating Semantic SEO and Topical SEO Maps, using advanced AI for content structuring, and all this being supplemented by human editing. Collaboration with…

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man standing on road infront of high-rise buildi

Reaching Your Goals Through Multi-Channel Lead Generation

In our Wild West digital industries, where just about anything goes, mastering the art of multi-channel lead generation isn’t just an advantage; it’s a necessity. You’re always up against competitors who don’t always care about the rules, so it’s difficult to get that advantage sometimes. Imagine a world where your brand doesn’t just speak but…

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Successfully Targeting Audiences by Age Bracket

Successfully Targeting Audiences by Age Bracket

You know how every generation jams to their own kind of music? Well, communicating with different age groups about the stuff you’re selling is pretty much the same deal. It’s all about catching their rhythm — diving into what gets them jazzed, how they’re looking at the world, and what pulls them to whip out…

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The Critical Role of SEO Audits in Boosting Website Performance

The Critical Role of SEO Audits in Boosting Website Performance

  Search engine optimisation (SEO) audits are a crucial component of any effective website optimisation strategy. By thoroughly analysing and assessing the current state of a website’s SEO, businesses can uncover gaps and opportunities for improving search engine visibility and traffic. This article explores the multifaceted value of performing regular SEO audits and provides actionable…

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Z-Pattern, UX, F-Pattern Design

Understanding Design Principles: The Z-Pattern and F-Pattern in Website Layouts

Understanding how users interact with a webpage is crucial. The way our eyes move across a screen isn’t random but follows certain predictable patterns. Two of these patterns, known as the Z-Pattern and F-Pattern, have become fundamental principles in web design and user interface (UI) development. The Z-Pattern and F-Pattern are not just abstract concepts;…

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TETO vs Hallway Testing A Comparison

TETO vs Hallway Testing: A Comparison

I’m not sure if you got the memo, but testing is not just an option but a necessity. Speeding your way past testing is likely a horror story waiting to happen, and a future cautionary tale at best. It’s the compass that guides strategies, helping professionals navigate through the vast ocean of consumer behaviour and…

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The Differences Between Last-Click Attribution and Data Driven Attribution in Marketing Analytics

Understanding how your customers interact with your brand across various touchpoints is crucial. This knowledge allows marketers to optimise their campaigns and allocate resources more effectively. However, attributing a conversion to a single interaction can be a complex task. Two commonly used models in this regard are Last-Click Attribution and Data Driven Attribution. Last-Click Attribution,…

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