Category Archives: Brand
Whats Keeping Modern Marketers Up at Night
Great morning earlier today opening the Vibe Marketing Tech Fest in Manc discussing “What’s Keeping Modern Marketers Up at Night?” 3(Reflections): 1/ The Trust Gap is often an execution failure The consumer trust gap mostly doesn’t happen because our messaging is bad; it often happens because brands have actually become reasonably good at marketing…
ChatGPT Paid Ads Beta
ChatGPT quietly introducing ads is a big CX/ marketing development for 2026. As of 16th January, OpenAI confirmed ad testing inside ChatGPT for logged-in USA users on the Free tier + the new $8/£8 “Go” plan. The majority of Paid tiers (Plus, Pro, Team & Enterprise) remain ad free. Clearly they will look to roll out…
How to Choose the Right Social Media Platforms for Your Business
Let’s take a moment to appreciate the incredible influence social media has on the way we do business these days. It’s like we’ve been handed this vibrant canvas where brands can paint their presence, engage with a global audience, and boost their sales — all thanks to platforms like Facebook, Instagram, and Twitter that are…
Building Better Relationships Through Buyer Personas
Getting a good handle on your dream customer is properly important if you want to make smart choices for your business, products, and how you tell people about them. Think of a buyer persona like a made-up sketch of your perfect customer. It’s like a game plan for your marketing moves. When you really nail…
The Power of Visual Content in Maximising X (Twitter) Engagement
Social media is an incredibly powerful tool for businesses looking to boost their brand awareness and engagement with potential customers. Twitter – or X as it is now known – with its massive user base of over 300 million active users, offers an immense opportunity to tap into a huge audience and build meaningful connections….
Unravelling Affordance Theory and its Relevance in Marketing
This article has come to life after I read “Affordance Theory and Marketing: A Review and Research Agenda” by Alexander Ronzhyn, Ana Sofia Cardenal, and Albert Batlle Rubio. The article discusses the potential benefits of applying Affordance Theory in marketing, including the ability to design more intuitive interfaces, create engaging content, and drive conversions. The…
Harnessing Cognitive Load Theory for Effective Marketing Design
The Cognitive Load Theory offers invaluable insights into the way audiences interpret marketing content. By grasping these concepts, marketers and designers can refine content to captivate consumers more effectively, ensuring that pivotal messages are both comprehended and retained. This article is a quick introduction, though I may revisit this topic in future. Key Principles in…
Developing Effective Digital Marketing Strategies as a Head of Marketing
In digital marketing, staying ahead of the curve is a constant challenge for a Head of Marketing. The rapid pace of technological advancements and shifts in consumer behaviour necessitate a dynamic, agile approach to strategy development. As a Head of Marketing, you’re tasked with not only understanding these changes but also leveraging them to drive…
TETO vs Hallway Testing: A Comparison
I’m not sure if you got the memo, but testing is not just an option but a necessity. Speeding your way past testing is likely a horror story waiting to happen, and a future cautionary tale at best. It’s the compass that guides strategies, helping professionals navigate through the vast ocean of consumer behaviour and…
Exploring the Golden Ratio in UX Design
Why did the mathematician break up with the Golden Ratio? Because it was too irrational! (groan) Speaking of irrational choices, sometimes in life, we make decisions without understanding the underlying intricacies (this is called a seamless segue, if you were wondering). This is particularly true in the world of design and architecture. As we’ve discovered…