Category Archives: Content
Whats Keeping Modern Marketers Up at Night
Great morning earlier today opening the Vibe Marketing Tech Fest in Manc discussing “What’s Keeping Modern Marketers Up at Night?” 3(Reflections): 1/ The Trust Gap is often an execution failure The consumer trust gap mostly doesn’t happen because our messaging is bad; it often happens because brands have actually become reasonably good at marketing…
Google zero click searches
The search landscape has shifted and a recent study confirms it: Google zero click searches reached 68% in early 2026 (Source: SparkToro research based on SimilarWeb clickstream data) > meaning ~7 in 10 searches are now being answered directly on the SERP. Buyers are finding immediate answers;whether it’s technical specs, part numbers, or quick solutions,…
Copenhagen Ecommerce Unboxed Summit
Earlier this week, I joined 40 European Digital & Marketing senior leaders in Denmark at the Synergy Ecommerce Unboxed Summit… 3(coreXtrends): *The International Scaling Reality Aron Gelbard (CEO, Bloom & Wild) shared good insights on localised growth + ‘caring wildly’. Their proposition, for example, scaled well in Germany because ‘Britishness’ + distinct USPs resonated strongly….
Expedia MCP
One of the more interesting shifts happening in AI right now is around discovery. For years, the internet has largely worked the same way: search > scroll > compare > click. However, increasingly (note: still low single digit% usage in many sectors & SERPs are going nowhere anytime soon); people are starting to utilise…
Agentic Commerce Summit Speaker
I spoke yesterday at the Agentic Commerce Summit in London on a panel titled… ‘Strategic decision making: trust, control & build Vs integrate’ Alongside Mrunal Bhagat & Ed Bradley we covered quite a lot of ground(!) and here are my top 4 reflections: AI is already reshaping the customer journey (e.g GEO). Upstream, discovery is…
B2B eCommerce conference speaker
I will be speaking at the b2b eCommerce conference around Turning first orders into repeat customers; should be a great event ‘up north’
oLLM eCommerce analysis – 2025
Overview: Great analysis from Prof Maximilian Kaiser & Prof Christian Schulze on oLLM’s (outbound Large Language Model referral e.g ChatGPT, Perplexity, Co Pilot, Claude, etc) Full paper available on SSRN: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5585812 Direct PDF: https://papers.ssrn.com/sol3/Delivery.cfm/5585812.pdf?abstractid=5585812&mirid=1 Summary: This research constituted 12 months of 1st party Google Analytics data from 973 online shops & ~$20bn in cumulative…
AND Digital fireside chat
Thanks to AND Digital for inviting me to join their Fireside Chat with Llara Geddes. Great to share thoughts on how AI, data + experience are reshaping performance marketing at scale. 5(reflections): *AI is currently (mostly) acting as an amplifier, moving from buzzword to operating layer > compressing time between insight & activation. *The experience…
Think Leads 2025 with Google
Think Leads 2025 – Reflections from Google, London annual lead gen event (that had a heavy dose of AI) 5(Takeaways): Lead generation is evolving fast – growth depends on adapting to AI-powered media, data-driven measurement and new buyer behaviours. Success relies on helpful, reliable, people-first content + thinking multimodal across text, voice and…
2025 European Search Awards 4 X Shortlisted
I’m thrilled to share that my team @ RS Group has been shortlisted in FOUR categories at the 2025 European Search Awards across the categories below! Best Use of Search – B2B (PPC): RS Group – Cofunded Shopping Best Use of Search – B2B (SEO): RS Group – Maximising B2B Content Visibility Through AI Internal…