Category Archives: Design
Whats Keeping Modern Marketers Up at Night
Great morning earlier today opening the Vibe Marketing Tech Fest in Manc discussing “What’s Keeping Modern Marketers Up at Night?” 3(Reflections): 1/ The Trust Gap is often an execution failure The consumer trust gap mostly doesn’t happen because our messaging is bad; it often happens because brands have actually become reasonably good at marketing…
AND Digital fireside chat
Thanks to AND Digital for inviting me to join their Fireside Chat with Llara Geddes. Great to share thoughts on how AI, data + experience are reshaping performance marketing at scale. 5(reflections): *AI is currently (mostly) acting as an amplifier, moving from buzzword to operating layer > compressing time between insight & activation. *The experience…
Unravelling Affordance Theory and its Relevance in Marketing
This article has come to life after I read “Affordance Theory and Marketing: A Review and Research Agenda” by Alexander Ronzhyn, Ana Sofia Cardenal, and Albert Batlle Rubio. The article discusses the potential benefits of applying Affordance Theory in marketing, including the ability to design more intuitive interfaces, create engaging content, and drive conversions. The…
Navigating Marketing Evolution and Disruption with Five Hat Racks
Navigating through the marketing landscape is akin to sailing in tumultuous seas, where the waters are perpetually stirred by the winds of technological advancements and shifting consumer currents. In this ocean of relentless evolution, tumultuous disruptions rise like daunting waves, challenging marketers to steer their ships with adept precision and foresight. In the midst of…
Harnessing Cognitive Load Theory for Effective Marketing Design
The Cognitive Load Theory offers invaluable insights into the way audiences interpret marketing content. By grasping these concepts, marketers and designers can refine content to captivate consumers more effectively, ensuring that pivotal messages are both comprehended and retained. This article is a quick introduction, though I may revisit this topic in future. Key Principles in…
Understanding Design Principles: The Z-Pattern and F-Pattern in Website Layouts
Understanding how users interact with a webpage is crucial. The way our eyes move across a screen isn’t random but follows certain predictable patterns. Two of these patterns, known as the Z-Pattern and F-Pattern, have become fundamental principles in web design and user interface (UI) development. The Z-Pattern and F-Pattern are not just abstract concepts;…
TETO vs Hallway Testing: A Comparison
I’m not sure if you got the memo, but testing is not just an option but a necessity. Speeding your way past testing is likely a horror story waiting to happen, and a future cautionary tale at best. It’s the compass that guides strategies, helping professionals navigate through the vast ocean of consumer behaviour and…
Exploring the Golden Ratio in UX Design
Why did the mathematician break up with the Golden Ratio? Because it was too irrational! (groan) Speaking of irrational choices, sometimes in life, we make decisions without understanding the underlying intricacies (this is called a seamless segue, if you were wondering). This is particularly true in the world of design and architecture. As we’ve discovered…
Atomic Design Principle: Revolutionary Web Development and User Experience
In the ever-evolving digital landscape, creating a website that is both visually appealing and user-friendly can be a daunting task. The traditional methods of web development often fall short in delivering a seamless user experience due to their rigid structure and lack of scalability. This is where the Atomic Design principle comes into play. Atomic…
Tried, Tested and True Design Principles for Creating Engaging User Experiences
User Experience (UX) design has become a cornerstone of successful digital platforms. It’s no longer just about having an aesthetically pleasing interface; it’s about creating an environment that resonates with the user, making their interaction as satisfying and efficient as possible. In fact, according to a report by Forrester Research, a well-designed user interface could…