Category Archives: Design

Unravelling Affordance Theory and its Relevance in Marketing

This article has come to life after I read “Affordance Theory and Marketing: A Review and Research Agenda” by Alexander Ronzhyn, Ana Sofia Cardenal, and Albert Batlle Rubio. The article discusses the potential benefits of applying Affordance Theory in marketing, including the ability to design more intuitive interfaces, create engaging content, and drive conversions. The…

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Five Hat Racks

Navigating Marketing Evolution and Disruption with Five Hat Racks

Navigating through the marketing landscape is akin to sailing in tumultuous seas, where the waters are perpetually stirred by the winds of technological advancements and shifting consumer currents. In this ocean of relentless evolution, tumultuous disruptions rise like daunting waves, challenging marketers to steer their ships with adept precision and foresight. In the midst of…

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Harnessing Cognitive Load Theory for Effective Marketing Design

Harnessing Cognitive Load Theory for Effective Marketing Design

The Cognitive Load Theory offers invaluable insights into the way audiences interpret marketing content. By grasping these concepts, marketers and designers can refine content to captivate consumers more effectively, ensuring that pivotal messages are both comprehended and retained. This article is a quick introduction, though I may revisit this topic in future. Key Principles in…

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Z-Pattern, UX, F-Pattern Design

Understanding Design Principles: The Z-Pattern and F-Pattern in Website Layouts

Understanding how users interact with a webpage is crucial. The way our eyes move across a screen isn’t random but follows certain predictable patterns. Two of these patterns, known as the Z-Pattern and F-Pattern, have become fundamental principles in web design and user interface (UI) development. The Z-Pattern and F-Pattern are not just abstract concepts;…

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TETO vs Hallway Testing A Comparison

TETO vs Hallway Testing: A Comparison

I’m not sure if you got the memo, but testing is not just an option but a necessity. Speeding your way past testing is likely a horror story waiting to happen, and a future cautionary tale at best. It’s the compass that guides strategies, helping professionals navigate through the vast ocean of consumer behaviour and…

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Exploring the Golden Ratio in UX Design

Exploring the Golden Ratio in UX Design

Why did the mathematician break up with the Golden Ratio? Because it was too irrational! (groan) Speaking of irrational choices, sometimes in life, we make decisions without understanding the underlying intricacies (this is called a seamless segue, if you were wondering). This is particularly true in the world of design and architecture. As we’ve discovered…

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Atomic Design Principle Revolutionary Web Development and User Experience

Atomic Design Principle: Revolutionary Web Development and User Experience

In the ever-evolving digital landscape, creating a website that is both visually appealing and user-friendly can be a daunting task. The traditional methods of web development often fall short in delivering a seamless user experience due to their rigid structure and lack of scalability. This is where the Atomic Design principle comes into play. Atomic…

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Feedback loop in UX design

Tried, Tested and True Design Principles for Creating Engaging User Experiences

User Experience (UX) design has become a cornerstone of successful digital platforms. It’s no longer just about having an aesthetically pleasing interface; it’s about creating an environment that resonates with the user, making their interaction as satisfying and efficient as possible. In fact, according to a report by Forrester Research, a well-designed user interface could…

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UK Dev Awards Judge 2021

It’s an honour to announce that I will be judging the UK Dev Awards Judge 2021 The UK Dev Awards showcase all things digital. They are a celebration of the teams that communicate digitally to grow business – the UX people, the technical SEO/PPC teams, the content writers and the marketers. Go to their site to enter…

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