Category Archives: Display
TETO vs Hallway Testing: A Comparison
I’m not sure if you got the memo, but testing is not just an option but a necessity. Speeding your way past testing is likely a horror story waiting to happen, and a future cautionary tale at best. It’s the compass that guides strategies, helping professionals navigate through the vast ocean of consumer behaviour and…
5 Impacts of Coronavirus on Digital & Marketing
At the time of writing this original article (at the start of the pandemic. I also spoke at a couple of virtual conferences on the topic), the full impact of Coronavirus was yet to be felt, however it is wise to debate how society, and business specifically, will deal with “a new world”. Article updated…
Northern Marketing Awards Judge
It’s an honour to announce that I will be judging the Northern Marketing Awards for 2020. …Awards that celebrate the excellence, creativity and achievements of the marketing industry in the North. Dates to pencil in:Entry deadline – 4th SeptemberShortlist announcement – 1st OctoberAwards Ceremony – 4th November For more details on how to enter visit…
Global Digital Excellence Awards Judge
It’s an honour to announce that I will be judging the virtual Global Digital Excellence Awards …a virtual awards that unites business and celebrates excellence when we need it most during these unprecedented times. Dates to pencil in: Entry deadline – May 29th Shortlist announcement – June 12th Virtual Event – June 23rd …..Enter the…
2020 Prolific North Awards judge
It’s an honour to announce that I will be judging the 2020 Prolific North Awards The Prolific North Awards celebrate excellence and reward outstanding campaigns + talent in the creative and media industries across the North. If you’re interested in entering these excellent awards download the entry pack now.
5 Digital & Marketing trends for 2020
Note: I’ve not missed 5G, edge computing, dark social challenges over measuring social ROI, cloud connectivity, etc however felt a need to slim the list down to the top 5 key digital and marketing trends for 2020 hence here goes…. 1/ User need, CX and Context More emphasis will be placed on understanding consumer product evaluation…
5 impacts of AI in Financial Services
I’ve spoken at/ been involved in a few AI conferences previously and have taken much from the presentations and discussions. …For this post I’m focusing on the top 5 impacts of Artificial Intelligence (AI) to the future of Financial Services: 1/ customer service KPMG have published research around AI making ‘Banking invisible’ where ‘enlightened virtual assistants’ replace employees…
6 Digital & Marketing trends for 2019
Note 1: I’ve not missed 5G, VR, edge computing, cloud connectivity, blah, blah, blah however I do not think these areas will impact Marketing/ Digital during 2019 much more than they have in 2018. Note 2: I’ve omitted obvious trends such as ‘dark social will offer challenges over social ROI’, ‘the big search/video/ social platforms…
10C Digital Strategy Framework
Strategically direct your Company and Craft your Brands in an increasingly Connected world with my 10C Digital Strategy Framework Note 1: This is my ‘generic digital’ framework. With each business I work with this is tailored to suit e.g additional C’s, some C’s removed & some C’s having more or less priority than others. Note…
CMO Insight Summit, Royal Turnberry
I will be attending the CMO Insight Summit on 10 – 12 April 2018 @ Royal Turnberry Hotel, Ayrshire, Scotland Should be a great conference and networking event hence hope to see you there.