Category Archives: E-Commerce

Multi Click Attribution Modelling

multi click attribution

I always recommend to brands whom I consult with that they should move from a last click tracking mentality to one that ascertains value across the sales funnel.

The first question that should be asked by brands (but is rarely asked strangely enough) is why bother? Most ‘experts’ give clients very broad reasoning hence I thought it pertinent to give you some exact reasons why you should evolve from a last click wins tracking methodology to a multi click attribution model.

Good Trust

I was featured on The Candidate blog and thought I’d repost for my own readership… Trust forms the basis of human interactions and is fundamental in all successful relationships; most certainly for eCommerce where trust forms the simple interaction of value exchange (often an online payment in return for a product). If you then couple trust…

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eCommerce Global Awards Judge

It’s an honour to announce that I will be judging the eCommerce 2022 Awards. The Global eCommerce Awards are the ultimate accolade for eCommerce businesses. Large or Small, Global or Local, these awards recognise excellence from around the world. …Go to their Global eCommerce Awards site to enter now.

UK Dev Awards Judge 2021

It’s an honour to announce that I will be judging the UK Dev Awards Judge 2021 The UK Dev Awards showcase all things digital. They are a celebration of the teams that communicate digitally to grow business – the UX people, the technical SEO/PPC teams, the content writers and the marketers. Go to their site to enter…

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eCommerce Shipping study

Credit: Thanks to ParcelLab for the detailed study (available for download here)  Key Snippets from the eCommerce Shipping/ Carriers study:  Customers expect a tailored, convenient and quick shipping service; sadly this isn’t the case for many 94 of the 100 leading retailers studied do not give customers the opportunity to choose between different delivery partners,…

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eCommerce fire side keynote

On the 13th August I will be the keynote (more like a fire side chat really) speaker for the Grey Hair Works network Topics include: *Insight into the brands I’ve worked with and the different approaches to eCommerce & Digital those businesses have (haven’t) taken *What’s the eCommerce gear shift due to Covid *Why there’s…

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northern ecommerce awards head judge

Northern Ecommerce Awards Head Judge

It’s an honour to announce that I will be the Head judge for the Northern Ecommerce Awards 2020. …Awards that celebrate and reward the very best in eCommerce and online retailing from across the North of England. Dates to pencil in:Entry deadline – July 31st Shortlist announcement – August 28th Awards Ceremony – 1st October …..Enter…

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