Category Archives: E-Commerce

Z-Pattern, UX, F-Pattern Design

Understanding Design Principles: The Z-Pattern and F-Pattern in Website Layouts

Understanding how users interact with a webpage is crucial. The way our eyes move across a screen isn’t random but follows certain predictable patterns. Two of these patterns, known as the Z-Pattern and F-Pattern, have become fundamental principles in web design and user interface (UI) development. The Z-Pattern and F-Pattern are not just abstract concepts;…

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TETO vs Hallway Testing A Comparison

TETO vs Hallway Testing: A Comparison

I’m not sure if you got the memo, but testing is not just an option but a necessity. Speeding your way past testing is likely a horror story waiting to happen, and a future cautionary tale at best. It’s the compass that guides strategies, helping professionals navigate through the vast ocean of consumer behaviour and…

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Exploring the Golden Ratio in UX Design

Exploring the Golden Ratio in UX Design

Why did the mathematician break up with the Golden Ratio? Because it was too irrational! (groan) Speaking of irrational choices, sometimes in life, we make decisions without understanding the underlying intricacies (this is called a seamless segue, if you were wondering). This is particularly true in the world of design and architecture. As we’ve discovered…

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Atomic Design Principle Revolutionary Web Development and User Experience

Atomic Design Principle: Revolutionary Web Development and User Experience

In the ever-evolving digital landscape, creating a website that is both visually appealing and user-friendly can be a daunting task. The traditional methods of web development often fall short in delivering a seamless user experience due to their rigid structure and lack of scalability. This is where the Atomic Design principle comes into play. Atomic…

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The Differences Between Last-Click Attribution and Data Driven Attribution in Marketing Analytics

Understanding how your customers interact with your brand across various touchpoints is crucial. This knowledge allows marketers to optimise their campaigns and allocate resources more effectively. However, attributing a conversion to a single interaction can be a complex task. Two commonly used models in this regard are Last-Click Attribution and Data Driven Attribution. Last-Click Attribution,…

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Google Killer?

OpenAI’s ChatGPT recent launch success and last night’s broadly unsuccessful launch of Bard by Google prompted me to write this article.   Is ChapGPT a Google Killer? Spoiler alert = NO.   ChatGPT might not be a Google Killer though it is a brilliant natural language processing model allowing it to generate text that appears…

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