Category Archives: Lead Generation
Google Marketing Live 2026
I attended Google Marketing Live in Dublin yesterday (think of a Gemini version of an Apple or Samsung launch event; and it’s day deux today). My biggest takeaway was that Google is actively reinventing Search before AI rivals get the chance to do it for/ ‘to’ them, whilst continuing to enjoy competitive advantage in the…
ChatGPT Paid Ads Beta
ChatGPT quietly introducing ads is a big CX/ marketing development for 2026. As of 16th January, OpenAI confirmed ad testing inside ChatGPT for logged-in USA users on the Free tier + the new $8/£8 “Go” plan. The majority of Paid tiers (Plus, Pro, Team & Enterprise) remain ad free. Clearly they will look to roll out…
Think Leads 2025 with Google
Think Leads 2025 – Reflections from Google, London annual lead gen event (that had a heavy dose of AI) 5(Takeaways): Lead generation is evolving fast – growth depends on adapting to AI-powered media, data-driven measurement and new buyer behaviours. Success relies on helpful, reliable, people-first content + thinking multimodal across text, voice and…
Reaching Your Goals Through Multi-Channel Lead Generation
In our Wild West digital industries, where just about anything goes, mastering the art of multi-channel lead generation isn’t just an advantage; it’s a necessity. You’re always up against competitors who don’t always care about the rules, so it’s difficult to get that advantage sometimes. Imagine a world where your brand doesn’t just speak but…