Category Archives: Leadership
Good Trust
I was featured on The Candidate blog and thought I’d repost for my own readership… Trust forms the basis of human interactions and is fundamental in all successful relationships; most certainly for eCommerce where trust forms the simple interaction of value exchange (often an online payment in return for a product). If you then couple trust…
account based + inbound marketing intersection
Credit: I borrowed the fundamentals of this diagram from Drift.com I like this simple diagram. It describes the interplay between account based marketing and inbound marketing.
Innovation Model
I was asked in a recent meeting what was my approach to innovation. That’s quite a question to answer in a simple blog post! As a result I will not try to do it(!) however will post about a business flow I’ve employed previously… Innovation models can vary depending on many factors (mission, vision, values,…
Global eCommerce Awards Judge 2021
It’s an honour to announce that I will be judging the Global eCommerce Awards 2021 The Global eCommerce Awards are the ultimate accolade for eCommerce businesses big or small, global or local, as they only recognise the best from around the world. Go to their site to enter now.
Global Marketing Awards Judge
It’s an honour to announce that I will be judging the Global Marketing Awards 2021 …The Global Marketing Awards recognize, reward and celebrate marketing agencies and most innovative campaigns across all marketing channels globally. Go to their site to enter now.
Retail Bulletin Digital Transformation event speaker
I’m delighted to announce I will be speaking at the Retail Bulletin Digital Transformation event on the 30th June. Webinar Session 4. A great event and sign up now!
Global Business Tech Awards Judge
It’s an honour to announce that I will be judging the Global Business Tech Awards 2021 …The Global Business Tech Awards recognize, reward and celebrate all things technical in the business world. Go to their site to enter now.
Messy Middle
I was at a Google event today in Leeds and whilst I found several areas of interest the one that stood out to me was ‘The Messy Middle’ (note: this does not relate to the messy middle book by Scott Belsky; vaguely related though not the same) …Google’s own research found that while brand remains…
European Content Awards 2021 Head Judge
It’s an honour to announce that I will be a Head Judge for the European Content Awards 2021. …The European Content awards celebrate and reward the outstanding content campaigns being delivered by Marketing Agencies and In-House teams across Europe. Dates to pencil in: 1. Final deadline – Friday 29 January 2021 2. Judging Session –…
Global Social Media Awards 2021 Judge
It’s an honour to announce that I will be judging the Global Social Media Awards 2021. …The Global Social Media Awards celebrate businesses around the world that are crashing through the algorithms and channeling the chatter to create innovative, meaningful engagement that produces tangible results. Dates for your diary are as follows: 1. Final entry…