Category Archives: Leadership

Building Better Relationships Through Buyer Personas

Building Better Relationships Through Buyer Personas

Getting a good handle on your dream customer is properly important if you want to make smart choices for your business, products, and how you tell people about them. Think of a buyer persona like a made-up sketch of your perfect customer. It’s like a game plan for your marketing moves. When you really nail…

Read More

Developing Personal Qualities: Strategies for Senior Leaders to Enhance their Leadership Skills and Abilities

Emotional Intelligence in Senior Leadership

Emotional intelligence, once considered a ‘soft’ skill, has now emerged as a critical factor in effective leadership. In the fast-paced and complex business environment of today, leaders are required to navigate not just strategic challenges but also interpersonal dynamics. This is where emotional intelligence comes into play. Research suggests that emotionally intelligent leaders are more…

Read More

Understanding the Trust Equation: Its Impact on Personal and Professional Relationships

Understanding the Trust Equation: Its Impact on Personal and Professional Relationships

Trust is a fundamental pillar in any relationship, be it personal or professional. It’s the invisible glue that holds relationships together and the lubricant that eases the friction of social interactions. But what exactly constitutes trust? How can we quantify and understand it better to improve our relationships? More to the point – why the…

Read More

10C Digital Strategy Framework

Resolving Conflicts Constructively Through Trust Building

Conflicts are a natural part of human interactions, whether they occur in the workplace, among friends or within families. The crux of the matter is not whether conflicts arise, but how they’re managed. Leaving conflicts unresolved can lead to strained relationships, reduced productivity, and even health issues due to stress. Therefore, constructively addressing and resolving…

Read More

Developing Effective Digital Marketing Strategies as a Head of Marketing

Developing Effective Digital Marketing Strategies as a Head of Marketing

In digital marketing, staying ahead of the curve is a constant challenge for a Head of Marketing. The rapid pace of technological advancements and shifts in consumer behaviour necessitate a dynamic, agile approach to strategy development. As a Head of Marketing, you’re tasked with not only understanding these changes but also leveraging them to drive…

Read More

TETO vs Hallway Testing A Comparison

TETO vs Hallway Testing: A Comparison

I’m not sure if you got the memo, but testing is not just an option but a necessity. Speeding your way past testing is likely a horror story waiting to happen, and a future cautionary tale at best. It’s the compass that guides strategies, helping professionals navigate through the vast ocean of consumer behaviour and…

Read More

Leadership in Marketing: The Pivotal Role of Trust

Leadership in Marketing: The Pivotal Role of Trust

Leadership plays a crucial role in steering teams towards success. However, effective leadership extends beyond strategic decision-making and innovative thinking. It delves into the realm of interpersonal relationships, where trust emerges as a pivotal factor. Trust is not just an abstract concept; it’s a tangible asset that can significantly impact a team’s performance and the…

Read More

Understanding the Role of a Head of Marketing in Branding

A company’s brand is its most valuable asset. It’s what sets it apart from competitors and connects with consumers on an emotional level. But who is responsible for shaping and maintaining this crucial aspect of a business? Enter the Head of Marketing. This pivotal role goes beyond traditional advertising and sales tactics to encompass the…

Read More

Understanding the G.O.O.D Trust Framework and Its Impact on Digital Trustworthiness

Understanding the G.O.O.D Trust Framework and Its Impact on Digital Trustworthiness

Trust is the cornerstone of all interactions online, especially in the realm of ecommerce. When a consumer trusts a platform, they are more likely to engage, leading to higher conversion rates and a longer customer lifetime value. Enter my G.O.O.D Trust Framework – which I originally touched on way back in February 2022 following a…

Read More