Category Archives: Leadership

Good Trust

I was recently featured on The Candidate blog and thought I’d repost for my own readership… Trust forms the basis of human interactions and is fundamental in all successful relationships; most certainly for eCommerce where trust forms the simple interaction of value exchange (often an online payment in return for a product). If you then…

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Global Marketing Awards Judge

It’s an honour to announce that I will be judging the Global Marketing Awards 2021 …The Global Marketing Awards recognize, reward and celebrate marketing agencies and most innovative campaigns across all marketing channels globally. Go to their site to enter now.  

Fugle innovation model

Innovation Model

Innovation models can vary depending on many factors (culture, goals, KPI’s, budget, etc) however the above Fugle innovation model is a decent place to start and one I’ve broadly followed previously in organisations such as PZ Cussons and Marshalls PLC.

Global Social Media Awards 2021 Judge

It’s an honour to announce that I will be judging the Global Social Media Awards 2021. …The Global Social Media Awards celebrate businesses around the world that are crashing through the algorithms and channeling the chatter to create innovative, meaningful engagement that produces tangible results. Dates for your diary are as follows: 1. Final entry…

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Messy Middle

I was at a Google event today in Leeds and whilst I found several areas of interest the one that stood out to me was ‘The Messy Middle’ (note: this does not relate to the messy middle book by Scott Belsky; vaguely related though not the same) …Google’s own research found that while brand remains…

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