Category Archives: Marketing Concepts
Retail Ecom North Speaker ’26
I will be hosting an eCommerce, Performance Marketing & AI panel @ The Retail Bulletin on 4th February ’26 in Manchester (probably the best city in the world). Details HERE
Advisory Board & Guest Speaker at etail Connect
I will be a speaking at etail Connect Spring on 3rd-4th March ’26 @ Allianz Stadium in Twickenham (awesome venue and looking forward to it).
Why Multichannel Selling is the Future of eCommerce Panel
Yesterday I had the pleasure of moderating a fantastic panel at Retail Ecom Connect in London on “Why Multichannel Selling is the Future of eCommerce.” Here are my 5 key interlinked takeaways from the session: *Tracking maturity has become a competitive edge. As cookies disappear and attribution (e.g last click > DDA > MMM) evolves,…
Whats next now fireside chat
Yesterday @ “What’s Next Now” at 20 Stories in Manchester; I joined Tom Maklouf from RTB House for a fireside chat on what effective marketing & measurement really looks like in 2025> We covered how connecting every investment to business impact (not just media metrics) is key, why incrementality testing bridges modelled insight with real-world…
AI, Search & the Future of Visibility
I spent time today exploring AI’s impact on Search (massive thanks to Brightedge); 5 key takeaways: Strong foundations still win. The workhorse of SEO remains unchanged: technical excellence, site health and high quality content. These are the same fundamentals that will power visibility in an AI enabled future. Organic product grids are the…
The importance of Marginal ROAS
Note: image courtesy of segment stream Planning media budgets can be complicated; Last year’s run rates/ historic performance, market conditions, competitor impact, strategy changes, financial targets, etc all need to be integrated into your performance marketing planning. One metric that is important in the decision making process is that of marginal ROAS. …
Google Think Global 2025
Reflections on Google’s ‘Think Global’ 2025; A 2 day global leaders conference @ Google’s EMEA HQ in Dublin that focused on the future of international trade, export growth, performance marketing and the role of AI. It proved an energising and timely event. With macro global tensions growing, the sessions @ Google explored how businesses can…
eTail Connect 2 day event at Twickenham
I’ve just attended a free 2 day eTail Connect event at the iconic Twickenham Rugby Club and I’m reflecting on my 5 themes > takeaways… 5(Themes): Embracing Agility in a Disrupted Market Even the largest brands can harness a start‑up mindset—emphasising agility, innovation and a willingness to disrupt the status quo. Leveraging Data and Emerging…
Retail Ecom North Guest Speaker 2025
On Wednesday 5th February, I will be speaking at the Retail Ecom North Conference in Manchester, organised by The Retail Bulletin. The inaugural conference – a one-day interactive practical event – features an exciting line-up of industry-leading speakers, and has been designed to give retail ecommerce specialists the tools, insights and connections they need to…
SEO Experiment Results
Back in September 2023, I wrote an article ‘An SEO Experiment on Semantic Strategies, Topical Authority and AI-Driven Content‘. The project aimed to enhance the digital presence of this fine website by integrating Semantic SEO and Topical SEO Maps, using advanced AI for content structuring, and all this being supplemented by human editing. Collaboration with…