Category Archives: Media Mix

V.U.C.A & Digital Transformation

I attended a Digital Marketing masterclass today and there was a brief mention pertaining to V.U.C.A (volatility, uncertainty, complexity and ambiguity) and living in V.U.C.A times (everything from Brexit > #fakenews). It made me think how we can embrace Digital to ‘deal with’ V.U.C.A, capitalise on opportunities, overcome the competition and maximise the value creation […]

5 impacts of AI in Financial Services

I’ve spoken at/ been involved in a few AI conferences previously and have taken much from the presentations and discussions. …For this post I’m focusing on the top 5 impacts of Artificial Intelligence (AI) to the future of Financial Services: 1/ customer service  KPMG have published research around AI making ‘Banking invisible’ where ‘enlightened virtual assistants’ replace employees […]

HINGE for Digital Transformation

I studied a mini MBA in Digital Innovation this year and have been introduced to a solid project planning pattern for digital transformation from the professors (Heinze A; Griffiths M; Fenton A; Fletcher G – 2018). The HINGE digital transformation project plan follows 5 broad stages: Horizon scanning, Internal Audit, New models, Gap Analysis & Evaluation of […]