Category Archives: Media Mix

7 take outs from Google Madrid #drivedigital2017

Last week I attended a 2 day Google event in Madrid aimed at CEO’s, start up’s and certain Digital practitioners from across 22 countries. The event covered Digital strategy > action covering disciplines such as becoming more agile, start up mind-set, tracking and digital acquisition channels. As means of a summary here are the 7 key takeout’s…

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customer engagement & influence cycle

Following on from my structurally sound, yet boringly linear, customer lifecycle touchpoints and then my development of the ugly onion I have created the above customer engagement and influence cycle. Here is a larger version if you do not have 20/20 vision: customer engagement & influence cycle This engagement and touch-points onion charts the customer cycle of awareness > advocacy….

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