Category Archives: Media Mix
Vibe Marketing Feature
I was recently asked for a guest post by Vibe Marketing (Marketing & Tech magazine) about Performance Marketing; below are the headlines (link to the full article below)… Why are many in Performance Marketing Looking at Shrinking Returns? For years, performance marketing distanced itself from brand and creative disciplines; positioning itself as a numbers game…
Retail eCom North Speaker
Retail Marketing Insights: AI – where performance marketing + CX combine I had a great fireside chat yesterday at eTail North with Ben James on what’s working with AI in eCommerce businesses. A few headline takeaways: AI isn’t plug & play growth; it amplifies what already exists. Strong data + clear commercial logic = gains….
B2B eCommerce conference speaker
I will be speaking at the b2b eCommerce conference around Turning first orders into repeat customers; should be a great event ‘up north’
ChatGPT Paid Ads Beta
ChatGPT quietly introducing ads is a big CX/ marketing development for 2026. As of 16th January, OpenAI confirmed ad testing inside ChatGPT for logged-in USA users on the Free tier + the new $8/£8 “Go” plan. The majority of Paid tiers (Plus, Pro, Team & Enterprise) remain ad free. Clearly they will look to roll out…
UCP Universal Commerce Protocol
UCP: Universal Commerce Protocol and its potential impact on the entire shopping journey Google’s announcements yesterday around agentic commerce, the Universal Commerce Protocol (UCP) and direct checkout in Search + Gemini signals an open standard that lets AI agents work through the shopping funnel; from discovery > purchase > sale support. This represents an evolution…
oLLM eCommerce analysis – 2025
Overview: Great analysis from Prof Maximilian Kaiser & Prof Christian Schulze on oLLM’s (outbound Large Language Model referral e.g ChatGPT, Perplexity, Co Pilot, Claude, etc) Full paper available on SSRN: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5585812 Direct PDF: https://papers.ssrn.com/sol3/Delivery.cfm/5585812.pdf?abstractid=5585812&mirid=1 Summary: This research constituted 12 months of 1st party Google Analytics data from 973 online shops & ~$20bn in cumulative…
AND Digital fireside chat
Thanks to AND Digital for inviting me to join their Fireside Chat with Llara Geddes. Great to share thoughts on how AI, data + experience are reshaping performance marketing at scale. 5(reflections): *AI is currently (mostly) acting as an amplifier, moving from buzzword to operating layer > compressing time between insight & activation. *The experience…
Google Christmas One Team 2025
It was an awesome end to last week with our Performance Marketing EMEA Centre Of Excellence team get together… Yesterday we had a day hosted at Google’s St Giles campus; a great setting to focus on our core theme of “One Team”. We opened with a business update before diving into a day designed by…
Retail Ecom North Speaker ’26
I will be hosting an eCommerce, Performance Marketing & AI panel @ The Retail Bulletin on 4th February ’26 in Manchester (probably the best city in the world). Details HERE
Why Multichannel Selling is the Future of eCommerce Panel
Yesterday I had the pleasure of moderating a fantastic panel at Retail Ecom Connect in London on “Why Multichannel Selling is the Future of eCommerce.” Here are my 5 key interlinked takeaways from the session: *Tracking maturity has become a competitive edge. As cookies disappear and attribution (e.g last click > DDA > MMM) evolves,…