Category Archives: Media
Multi Click Attribution Modelling
I always recommend to brands whom I consult with that they should move from a last click tracking mentality to one that ascertains value across the sales funnel.
The first question that should be asked by brands (but is rarely asked strangely enough) is why bother? Most ‘experts’ give clients very broad reasoning hence I thought it pertinent to give you some exact reasons why you should evolve from a last click wins tracking methodology to a multi click attribution model.
account based + inbound marketing intersection
Credit: I borrowed the fundamentals of this diagram from Drift.com I like this simple diagram. It describes the interplay between account based marketing and inbound marketing.
UK Digital PR Awards 2022 Judge
It’s an honour to announce that I will be judging the UK Digital PR Awards 2022. The Digital PR Awards celebrate digital PR that drives search visibility, traffic to websites, raises brand awareness, and delivers exceptional ROI. …Go to their Digital PR Awards site to enter now.
Northern Marketing Awards Judge
It’s an honour to announce that I will be judging the Northern Marketing Awards for 2020. …Awards that celebrate the excellence, creativity and achievements of the marketing industry in the North. Dates to pencil in:Entry deadline – 4th SeptemberShortlist announcement – 1st OctoberAwards Ceremony – 4th November For more details on how to enter visit…
Global Digital Excellence Awards Judge
It’s an honour to announce that I will be judging the virtual Global Digital Excellence Awards …a virtual awards that unites business and celebrates excellence when we need it most during these unprecedented times. Dates to pencil in: Entry deadline – May 29th Shortlist announcement – June 12th Virtual Event – June 23rd …..Enter the…
5 Impacts of Coronavirus on Digital & Marketing
At the time of writing this article the full impact of Coronavirus is yet to be felt however it is wise to debate how society, and business specifically, will deal with the new world. As this blog focuses on ‘Digital’ this article will focus on digital, marketing and ecommerce in a ‘post’ coronavirus world. …To…
2020 Prolific North Awards judge
It’s an honour to announce that I will be judging the 2020 Prolific North Awards The Prolific North Awards celebrate excellence and reward outstanding campaigns + talent in the creative and media industries across the North. If you’re interested in entering these excellent awards download the entry pack now.
V.U.C.A & Digital Transformation
I attended a Digital Marketing masterclass today and there was a brief mention pertaining to V.U.C.A (volatility, uncertainty, complexity and ambiguity) and living in V.U.C.A times (everything from Brexit > #fakenews). It made me think how we can embrace Digital to ‘deal with’ V.U.C.A, capitalise on opportunities, overcome the competition and maximise the value creation…
5 Digital & Marketing trends for 2020
Note: I’ve not missed 5G, edge computing, dark social challenges over measuring social ROI, cloud connectivity, etc however felt a need to slim the list down to the top 5 key digital and marketing trends for 2020 hence here goes…. 1/ User need, CX and Context More emphasis will be placed on understanding consumer product evaluation…
5 impacts of AI in Financial Services
I’ve spoken at/ been involved in a few AI conferences previously and have taken much from the presentations and discussions. …For this post I’m focusing on the top 5 impacts of Artificial Intelligence (AI) to the future of Financial Services: 1/ customer service KPMG have published research around AI making ‘Banking invisible’ where ‘enlightened virtual assistants’ replace employees…