Category Archives: Media
Google buys Motorola
It was announced earlier today that Google is to acquire Motorola Mobility, the US mobile Smartphone business, in a $12.5bn (£7.6bn) cash deal that “will enable Google to supercharge the Android ecosystem.” (
Integrating Search & Social with Offline
I was surfing the great WWW recently looking for some wording that defined a certain element of online and offline integration. I was surprised to find so little truly useful integration information (I found real pearls of wisdom such as ‘Search doesn’t exist in a vacuum. Integration matters.’ = Wow!) hence as a result, and to enlarge upon my attribution Mr. messy post, decided to give some pointers on how to integrate Search & Social & Offline Marketing.
Optimise for persona and mind set
I believe in user centric search marketing i.e. optimise Search engine marketing for the user, not for keywords.
When optimising for Search you need to understand: your target market personas (create characters to represent different user types within your target demographic), what motivates them to search and what is truly important to them.
Ipad Search Engine Marketing impact
I love my Ipad 2! I have only just got to know her however we will be together forever (well at least a year until the new version comes out and she is sold on EBay).
As I’m involved in Search Engine Marketing I thought I’d put a post together about how the Ipad/ tablet will fundamentally impact search engine marketing.
SAScon 2011 SEO tools
After just getting back from a good 2 day SAScon (Search Analytics Social conference) I have decided to put pen to paper on Search Muse before I forget everything.
Whilst I might not have digested a plethora of new SEO techniques it is good to know I’m ‘keeping up with the Jones’ and I did find several new tools to have a play with.
Google Multi Channel Funnels
Google just announced an improvement to Google Analytics – Multi Channel Funnels (official video above).
This development follows on from last year’s big development of Adwords Search Funnels that started to introduce funnel analysis to the masses.