Category Archives: PPC

global search awards 2020

2020 Global Search Awards judge

It’s an honour to announce that I will be judging the 2020 Global Search Awards …The Global Search Awards were created to celebrate the best in PPC, SEO and Content Marketing from across the globe (from agencies > campaigns > individuals) Dates to pencil in:Entry deadline – June 26th Shortlist announcement – July 17th Awards Ceremony – […]

V.U.C.A & Digital Transformation

I attended a Digital Marketing masterclass today and there was a brief mention pertaining to V.U.C.A (volatility, uncertainty, complexity and ambiguity) and living in V.U.C.A times (everything from Brexit > #fakenews). It made me think how we can embrace Digital to ‘deal with’ V.U.C.A, capitalise on opportunities, overcome the competition and maximise the value creation […]

AI adoption

Earlier today I attended a Google event that centered around smarter marketing. Whilst there was much around SEO, PPC, CRO & data driven attribution my one key takeout; adopting AI succesfully (something I’ve been involved in recently from Google Marketing Platform adoption > organisation wide digital transformation) Rather than reiterate what has already been said […]