Category Archives: PPC

Northern Marketing Awards Judge

It’s an honour to announce that I will be judging the Northern Marketing Awards for 2020. …Awards that celebrate the excellence, creativity and achievements of the marketing industry in the North. Dates to pencil in:Entry deadline – 4th SeptemberShortlist announcement – 1st OctoberAwards Ceremony – 4th November For more details on how to enter visit…

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global search awards 2020

2020 Global Search Awards judge

It’s an honour to announce that I will be judging the 2020 Global Search Awards …The Global Search Awards were created to celebrate the best in PPC, SEO and Content Marketing from across the globe (from agencies > campaigns > individuals) Dates to pencil in:Entry deadline – June 26th Shortlist announcement – July 17th Awards Ceremony –…

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Global Digital Excellence Awards Judge

It’s an honour to announce that I will be judging the virtual Global Digital Excellence Awards …a virtual awards that unites business and celebrates excellence when we need it most during these unprecedented times. Dates to pencil in: Entry deadline – May 29th Shortlist announcement – June 12th Virtual Event – June 23rd …..Enter the…

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V.U.C.A & Digital Transformation

I attended a Digital Marketing masterclass today and there was a brief mention pertaining to V.U.C.A (volatility, uncertainty, complexity and ambiguity) and living in V.U.C.A times (everything from Brexit > #fakenews). It made me think how we can embrace Digital to ‘deal with’ V.U.C.A, capitalise on opportunities, overcome the competition and maximise the value creation…

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AI adoption

Earlier today I attended a Google event that centered around smarter marketing. Whilst there was much around SEO, PPC, CRO & data driven attribution my one key takeout; adopting AI succesfully (something I’ve been involved in recently from Google Marketing Platform adoption > organisation wide digital transformation) Rather than reiterate what has already been said…

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6 Digital & Marketing trends for 2019

Note 1: I’ve not missed 5G, VR, edge computing, cloud connectivity, blah, blah, blah however I do not think these areas will impact Marketing/ Digital during 2019 much more than they have in 2018.   Note 2: I’ve omitted obvious trends such as ‘dark social will offer challenges over social ROI’, ‘the big search/video/ social platforms…

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