Category Archives: Search

Boost Your SEO with a Question-Focused Strategy

How to Use Question-Focused SEO to Fuel Long Term Digital Marketing Success

If you’re running a business and want to be seen by more people on the internet, you can’t ignore SEO, or Search Engine Optimisation. It’s the reason your competitors are popping up on Google when people are looking for what their services and wares. We’ve all heard about keywords. They’ve been the go-to for a…

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How to Choose the Right Social Media Platforms for Your Business

How to Choose the Right Social Media Platforms for Your Business

Let’s take a moment to appreciate the incredible influence social media has on the way we do business these days. It’s like we’ve been handed this vibrant canvas where brands can paint their presence, engage with a global audience, and boost their sales — all thanks to platforms like Facebook, Instagram, and Twitter that are…

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Developing Effective Digital Marketing Strategies as a Head of Marketing

Developing Effective Digital Marketing Strategies as a Head of Marketing

In digital marketing, staying ahead of the curve is a constant challenge for a Head of Marketing. The rapid pace of technological advancements and shifts in consumer behaviour necessitate a dynamic, agile approach to strategy development. As a Head of Marketing, you’re tasked with not only understanding these changes but also leveraging them to drive…

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TETO vs Hallway Testing A Comparison

TETO vs Hallway Testing: A Comparison

I’m not sure if you got the memo, but testing is not just an option but a necessity. Speeding your way past testing is likely a horror story waiting to happen, and a future cautionary tale at best. It’s the compass that guides strategies, helping professionals navigate through the vast ocean of consumer behaviour and…

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The Differences Between Last-Click Attribution and Data Driven Attribution in Marketing Analytics

Understanding how your customers interact with your brand across various touchpoints is crucial. This knowledge allows marketers to optimise their campaigns and allocate resources more effectively. However, attributing a conversion to a single interaction can be a complex task. Two commonly used models in this regard are Last-Click Attribution and Data Driven Attribution. Last-Click Attribution,…

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An SEO Experiment on Semantic Strategies, Topical Authority and AI-Driven Content

An SEO Experiment on Semantic Strategies, Topical Authority and AI-Driven Content

If you’ve been following my musings, you’ll know that I’m no stranger to investigating new SEO opportunities. Today, I’m unveiling a new experiment designed to holistically boost website rank and traffic for paulmorris.org.uk. The Objective The overarching aim is simple yet ambitious: Elevate the entire digital ecosystem of my website through the strategic implementation of…

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