Category Archives: Social
Whats Keeping Modern Marketers Up at Night
Great morning earlier today opening the Vibe Marketing Tech Fest in Manc discussing “What’s Keeping Modern Marketers Up at Night?” 3(Reflections): 1/ The Trust Gap is often an execution failure The consumer trust gap mostly doesn’t happen because our messaging is bad; it often happens because brands have actually become reasonably good at marketing…
Copenhagen Ecommerce Unboxed Summit
Earlier this week, I joined 40 European Digital & Marketing senior leaders in Denmark at the Synergy Ecommerce Unboxed Summit… 3(coreXtrends): *The International Scaling Reality Aron Gelbard (CEO, Bloom & Wild) shared good insights on localised growth + ‘caring wildly’. Their proposition, for example, scaled well in Germany because ‘Britishness’ + distinct USPs resonated strongly….
Vibe Marketing Feature
I was recently asked for a guest post by Vibe Marketing (Marketing & Tech magazine) about Performance Marketing; below are the headlines (link to the full article below)… Why are many in Performance Marketing Looking at Shrinking Returns? For years, performance marketing distanced itself from brand and creative disciplines; positioning itself as a numbers game…
ChatGPT Paid Ads Beta
ChatGPT quietly introducing ads is a big CX/ marketing development for 2026. As of 16th January, OpenAI confirmed ad testing inside ChatGPT for logged-in USA users on the Free tier + the new $8/£8 “Go” plan. The majority of Paid tiers (Plus, Pro, Team & Enterprise) remain ad free. Clearly they will look to roll out…
oLLM eCommerce analysis – 2025
Overview: Great analysis from Prof Maximilian Kaiser & Prof Christian Schulze on oLLM’s (outbound Large Language Model referral e.g ChatGPT, Perplexity, Co Pilot, Claude, etc) Full paper available on SSRN: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5585812 Direct PDF: https://papers.ssrn.com/sol3/Delivery.cfm/5585812.pdf?abstractid=5585812&mirid=1 Summary: This research constituted 12 months of 1st party Google Analytics data from 973 online shops & ~$20bn in cumulative…
AND Digital fireside chat
Thanks to AND Digital for inviting me to join their Fireside Chat with Llara Geddes. Great to share thoughts on how AI, data + experience are reshaping performance marketing at scale. 5(reflections): *AI is currently (mostly) acting as an amplifier, moving from buzzword to operating layer > compressing time between insight & activation. *The experience…
Google Christmas One Team 2025
It was an awesome end to last week with our Performance Marketing EMEA Centre Of Excellence team get together… Yesterday we had a day hosted at Google’s St Giles campus; a great setting to focus on our core theme of “One Team”. We opened with a business update before diving into a day designed by…
Advisory Board & Guest Speaker at etail Connect
I will be a speaking at etail Connect Spring on 3rd-4th March ’26 @ Allianz Stadium in Twickenham (awesome venue and looking forward to it).
Whats next now fireside chat
Yesterday @ “What’s Next Now” at 20 Stories in Manchester; I joined Tom Maklouf from RTB House for a fireside chat on what effective marketing & measurement really looks like in 2025> We covered how connecting every investment to business impact (not just media metrics) is key, why incrementality testing bridges modelled insight with real-world…
ECom North Summit 2025 Reflections
ECOM NORTH Summit from The Retail Bulletin in Manchester was a fantastic event last week; bringing together industry leaders to discuss the latest in AI, Performance Marketing & eCommerce. As a roundtable host > presenter, I had the opportunity to engage in insightful discussions on how AI is reshaping eCommerce & Performance Marketing in particular….