Category Archives: Tech
Richmond Digital Marketing & AI Forum Speaker
On the 04/03/27, I’ll be at The Richmond Digital Marketing & AI Forum @ The Grove Hotel in Hertfordshire for a fireside chat on “Practical AI & the Realities of Modern Performance Marketing”. 3(core topics): Beyond the AI Hype: Practical examples of how AI is actually improving performance across paid media and eCommerce. Data &…
Google Ads tROAS Update
On 17/08/26 Google is changing how budget limited campaigns handle target based bid strategies like tROAS & tCPA. The Google algorithm will steer performance precisely back to the target you set; stripping away the “over performance” buffer some accounts have quietly relied on. 3(takeaways) on how this will reshape Google account set up……
eTail 2026 Speaking event
Earlier this week at the eTail 2026 event @ Old Trafford Cricket ground I joined a panel focused on human+AI partnership: organisational restructuring, job creation & guardrails to prevent AI misuse. 3(takeaways) from our session: AI accelerates execution ≠ replaces strategy. AI can be great at operational scale; bidding, forecasting & content optimisation but for…
Copenhagen Ecommerce Unboxed Summit
Earlier this week, I joined 40 European Digital & Marketing senior leaders in Denmark at the Synergy Ecommerce Unboxed Summit… 3(coreXtrends): *The International Scaling Reality Aron Gelbard (CEO, Bloom & Wild) shared good insights on localised growth + ‘caring wildly’. Their proposition, for example, scaled well in Germany because ‘Britishness’ + distinct USPs resonated strongly….
Google Marketing Live 2026
I attended Google Marketing Live in Dublin yesterday (think of a Gemini version of an Apple or Samsung launch event; and it’s day deux today). My biggest takeaway was that Google is actively reinventing Search before AI rivals get the chance to do it for/ ‘to’ them, whilst continuing to enjoy competitive advantage in the…
Expedia MCP
One of the more interesting shifts happening in AI right now is around discovery. For years, the internet has largely worked the same way: search > scroll > compare > click. However, increasingly (note: still low single digit% usage in many sectors & SERPs are going nowhere anytime soon); people are starting to utilise…
ChatGPT Ads is growing up
Whilst ChatGPT Ads are still in beta; in the past few weeks the platform grew a little. OpenAI has now launched CPC bidding, expanded its self serve Ads Manager in limited territories (USA, CA, AUS & NZ) + confirmed integrations with four major agency holding groups alongside a growing list of ad-tech partners. …
IR B2B Conference 2026
Yesterday at the IR B2B Conference in Victoria Warehouse, Manchester I joined a panel on “Post purchase momentum: driving repeat revenue and B2B loyalty”. 3(takeaways) from our session: Lower CAC ≠ spend less. Spend smarter. Suppress low value accounts, segment by LTV/margin, optimise (think “Google’s” 70/20/10 as a guide to paid media focus split)% for…
Agentic Commerce Summit Speaker
I spoke yesterday at the Agentic Commerce Summit in London on a panel titled… ‘Strategic decision making: trust, control & build Vs integrate’ Alongside Mrunal Bhagat & Ed Bradley we covered quite a lot of ground(!) and here are my top 4 reflections: AI is already reshaping the customer journey (e.g GEO). Upstream, discovery is…
Two AI Futures Are Emerging
Two AI Futures Are Emerging; and they’re structurally different An interesting way of viewing our (Collective. Global) AI maturity is one of not racing to the biggest and best-est model; rather the emergence of two distinct AI philosophies. For example China is not necessarily trying to “win” the same AI game that The West is…