Category Archives: UI

Unravelling Affordance Theory and its Relevance in Marketing

This article has come to life after I read “Affordance Theory and Marketing: A Review and Research Agenda” by Alexander Ronzhyn, Ana Sofia Cardenal, and Albert Batlle Rubio. The article discusses the potential benefits of applying Affordance Theory in marketing, including the ability to design more intuitive interfaces, create engaging content, and drive conversions. The…

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Feedback loop in UX design

Tried, Tested and True Design Principles for Creating Engaging User Experiences

User Experience (UX) design has become a cornerstone of successful digital platforms. It’s no longer just about having an aesthetically pleasing interface; it’s about creating an environment that resonates with the user, making their interaction as satisfying and efficient as possible. In fact, according to a report by Forrester Research, a well-designed user interface could…

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Google Killer?

OpenAI’s ChatGPT recent launch success and last night’s broadly unsuccessful launch of Bard by Google prompted me to write this article.   Is ChapGPT a Google Killer? Spoiler alert = NO.   ChatGPT might not be a Google Killer though it is a brilliant natural language processing model allowing it to generate text that appears…

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UK Dev Awards Judge 2021

It’s an honour to announce that I will be judging the UK Dev Awards Judge 2021 The UK Dev Awards showcase all things digital. They are a celebration of the teams that communicate digitally to grow business – the UX people, the technical SEO/PPC teams, the content writers and the marketers. Go to their site to enter…

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