Category Archives: UI
Copenhagen Ecommerce Unboxed Summit
Earlier this week, I joined 40 European Digital & Marketing senior leaders in Denmark at the Synergy Ecommerce Unboxed Summit… 3(coreXtrends): *The International Scaling Reality Aron Gelbard (CEO, Bloom & Wild) shared good insights on localised growth + ‘caring wildly’. Their proposition, for example, scaled well in Germany because ‘Britishness’ + distinct USPs resonated strongly….
Agentic Commerce Summit Speaker
I spoke yesterday at the Agentic Commerce Summit in London on a panel titled… ‘Strategic decision making: trust, control & build Vs integrate’ Alongside Mrunal Bhagat & Ed Bradley we covered quite a lot of ground(!) and here are my top 4 reflections: AI is already reshaping the customer journey (e.g GEO). Upstream, discovery is…
AND Digital fireside chat
Thanks to AND Digital for inviting me to join their Fireside Chat with Llara Geddes. Great to share thoughts on how AI, data + experience are reshaping performance marketing at scale. 5(reflections): *AI is currently (mostly) acting as an amplifier, moving from buzzword to operating layer > compressing time between insight & activation. *The experience…
Unravelling Affordance Theory and its Relevance in Marketing
This article has come to life after I read “Affordance Theory and Marketing: A Review and Research Agenda” by Alexander Ronzhyn, Ana Sofia Cardenal, and Albert Batlle Rubio. The article discusses the potential benefits of applying Affordance Theory in marketing, including the ability to design more intuitive interfaces, create engaging content, and drive conversions. The…
Tried, Tested and True Design Principles for Creating Engaging User Experiences
User Experience (UX) design has become a cornerstone of successful digital platforms. It’s no longer just about having an aesthetically pleasing interface; it’s about creating an environment that resonates with the user, making their interaction as satisfying and efficient as possible. In fact, according to a report by Forrester Research, a well-designed user interface could…
Google Killer?
OpenAI’s ChatGPT recent launch success and last night’s broadly unsuccessful launch of Bard by Google prompted me to write this article. Is ChapGPT a Google Killer? Spoiler alert = NO. ChatGPT might not be a Google Killer though it is a brilliant natural language processing model allowing it to generate text that appears…
UK Dev Awards Judge 2021
It’s an honour to announce that I will be judging the UK Dev Awards Judge 2021 The UK Dev Awards showcase all things digital. They are a celebration of the teams that communicate digitally to grow business – the UX people, the technical SEO/PPC teams, the content writers and the marketers. Go to their site to enter…