Category Archives: Uncategorized
CMO Inspired Summit KeyNote
On the 30th September I will be on the keynote panel for the CMO Inspired Summit @ The Mere in Manchester…. “The demands on modern CMOs now span a range of disciplines, channel expertise, and commercial responsibilities that would have been unrecognisable to marketing leaders a decade ago. AI adoption, privacy-driven measurement change, the rise…
Chatham House AI Roundtable
Much like the Pegasus in this morning’s Chatham House AI Roundtable (that brought together diverse senior leaders from across EMEA), I was reminded that we are at the start of a (flying) leap into uncharted yet exciting territory. My 5 AI takeaways (as it was Chatham House no specific examples are given): *LLMs are practical…
5 Team Dysfunctions and how to fix them summary
A useful book by Patrick Lencioni on “The Five Dysfunctions of a Team” & how to “fix” them. …A classic Maslow’s Hierarchy of Needs esque pyramid (above) to explain 5 key problems > opportunities teams face: absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results. See diagram for…
Building Better Relationships Through Buyer Personas
Getting a good handle on your dream customer is properly important if you want to make smart choices for your business, products, and how you tell people about them. Think of a buyer persona like a made-up sketch of your perfect customer. It’s like a game plan for your marketing moves. When you really nail…
2020 Prolific North Awards judge
It’s an honour to announce that I will be judging the 2020 Prolific North Awards The Prolific North Awards celebrate excellence and reward outstanding campaigns + talent in the creative and media industries across the North. If you’re interested in entering these excellent awards download the entry pack now.
Mr Messy Movember Moustache with Monocle
Movember is the month formerly known as November and is a charity aimed at making men look stupid to raise awareness and cash for mental health, prostate and testicular cancer. I have just made a donation to this great charity and you should to – http://uk.movember.com/
UK Search Awards judge
The UK Search Awards celebrate talent > achievements of the search (SEO, PPC & Content) industry and it’s an honour to be a judge. To enter click here (entry deadline is the 6th September and judging towards the end of September).
A Tech Alliance Digital Awards Judge
A Tech Alliance Digital and Social Awards 2018 are set to recognise and celebrate the very best Digital and Social Marketing campaigns, the amazing talent in the industry and the leading organisations delivering these campaigns. And I’m a judge :-) Key Dates: Entries Open: 9th July, 2018 Entry Deadline: 10th September, 2018 Shortlist Announced: 12th October, 2018
UK Search Awards Judge
This year I will again be a judge for the UK Search Awards 2018 Looking forward to judging/ learning
CMO Insight Summit, Royal Turnberry
I will be attending the CMO Insight Summit on 10 – 12 April 2018 @ Royal Turnberry Hotel, Ayrshire, Scotland Should be a great conference and networking event hence hope to see you there.