Category Archives: Uncategorized

Building Better Relationships Through Buyer Personas

Building Better Relationships Through Buyer Personas

Getting a good handle on your dream customer is properly important if you want to make smart choices for your business, products, and how you tell people about them. Think of a buyer persona like a made-up sketch of your perfect customer. It’s like a game plan for your marketing moves. When you really nail…

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A Tech Alliance Digital Awards Judge

A Tech Alliance Digital and Social Awards 2018 are set to recognise and celebrate the very best Digital and Social Marketing campaigns, the amazing talent in the industry and the leading organisations delivering these campaigns. And I’m a judge :-) Key Dates: Entries Open: 9th July, 2018 Entry Deadline: 10th September, 2018 Shortlist Announced: 12th October, 2018