Category Archives: UX
Whats Keeping Modern Marketers Up at Night
Great morning earlier today opening the Vibe Marketing Tech Fest in Manc discussing “What’s Keeping Modern Marketers Up at Night?” 3(Reflections): 1/ The Trust Gap is often an execution failure The consumer trust gap mostly doesn’t happen because our messaging is bad; it often happens because brands have actually become reasonably good at marketing…
Copenhagen Ecommerce Unboxed Summit
Earlier this week, I joined 40 European Digital & Marketing senior leaders in Denmark at the Synergy Ecommerce Unboxed Summit… 3(coreXtrends): *The International Scaling Reality Aron Gelbard (CEO, Bloom & Wild) shared good insights on localised growth + ‘caring wildly’. Their proposition, for example, scaled well in Germany because ‘Britishness’ + distinct USPs resonated strongly….
Expedia MCP
One of the more interesting shifts happening in AI right now is around discovery. For years, the internet has largely worked the same way: search > scroll > compare > click. However, increasingly (note: still low single digit% usage in many sectors & SERPs are going nowhere anytime soon); people are starting to utilise…
ChatGPT Paid Ads Beta
ChatGPT quietly introducing ads is a big CX/ marketing development for 2026. As of 16th January, OpenAI confirmed ad testing inside ChatGPT for logged-in USA users on the Free tier + the new $8/£8 “Go” plan. The majority of Paid tiers (Plus, Pro, Team & Enterprise) remain ad free. Clearly they will look to roll out…
UCP Universal Commerce Protocol
UCP: Universal Commerce Protocol and its potential impact on the entire shopping journey Google’s announcements yesterday around agentic commerce, the Universal Commerce Protocol (UCP) and direct checkout in Search + Gemini signals an open standard that lets AI agents work through the shopping funnel; from discovery > purchase > sale support. This represents an evolution…
AND Digital fireside chat
Thanks to AND Digital for inviting me to join their Fireside Chat with Llara Geddes. Great to share thoughts on how AI, data + experience are reshaping performance marketing at scale. 5(reflections): *AI is currently (mostly) acting as an amplifier, moving from buzzword to operating layer > compressing time between insight & activation. *The experience…
Why Multichannel Selling is the Future of eCommerce Panel
Yesterday I had the pleasure of moderating a fantastic panel at Retail Ecom Connect in London on “Why Multichannel Selling is the Future of eCommerce.” Here are my 5 key interlinked takeaways from the session: *Tracking maturity has become a competitive edge. As cookies disappear and attribution (e.g last click > DDA > MMM) evolves,…
CDP World Reflections
I have just attended Treasure Data’s 3rd annual CDP World conference in Las Vegas centred on how AI is reshaping the use of customer data. Across two days the message was clear; intelligent orchestration starts with strong data foundations and trusted governance. Day 1 – The Rise of Agentic AI The conversation opened…
Agile Marketing Squads in Enterprise B2B
As some enterprise B2B organisations are considering a shift toward agile ways of working (e.g as i have posted about previously on the Spotify approach), the promise of speed, cross-functional collaboration and customer-centricity is understandably attractive. Squads, sprints and scrums are no longer confined to software development; they’re now showing up in some marketing departments…
Google Think Global 2025
Reflections on Google’s ‘Think Global’ 2025; A 2 day global leaders conference @ Google’s EMEA HQ in Dublin that focused on the future of international trade, export growth, performance marketing and the role of AI. It proved an energising and timely event. With macro global tensions growing, the sessions @ Google explored how businesses can…