Category Archives: UX
Innovation Model
Innovation models can vary depending on many factors (culture, goals, KPI’s, budget, etc) however the above Fugle innovation model is a decent place to start and one I’ve broadly followed previously in organisations such as PZ Cussons and Marshalls PLC.
5 Impacts of Coronavirus on Digital & Marketing
At the time of writing this article the full impact of Coronavirus is yet to be felt however it is wise to debate how society, and business specifically, will deal with the new world. As this blog focuses on ‘Digital’ this article will focus on digital, marketing and ecommerce in a ‘post’ coronavirus world. …To […]
2020 Prolific North Awards judge
It’s an honour to announce that I will be judging the 2020 Prolific North Awards The Prolific North Awards celebrate excellence and reward outstanding campaigns + talent in the creative and media industries across the North. If you’re interested in entering these excellent awards download the entry pack now.
Messy Middle
I was at a Google event today in Leeds and whilst I found several areas of interest the one that stood out to me was ‘The Messy Middle’ (note: this does not relate to the messy middle book by Scott Belsky; vaguely related though not the same) …Google’s own research found that while brand remains […]
V.U.C.A & Digital Transformation
I attended a Digital Marketing masterclass today and there was a brief mention pertaining to V.U.C.A (volatility, uncertainty, complexity and ambiguity) and living in V.U.C.A times (everything from Brexit > #fakenews). It made me think how we can embrace Digital to ‘deal with’ V.U.C.A, capitalise on opportunities, overcome the competition and maximise the value creation […]
5 Digital & Marketing trends for 2020
Note: I’ve not missed 5G, edge computing, dark social challenges over measuring social ROI, cloud connectivity, etc however felt a need to slim the list down to the top 5 key digital and marketing trends for 2020 hence here goes…. 1/ User need, CX and Context More emphasis will be placed on understanding consumer product evaluation […]
AI adoption
Earlier today I attended a Google event that centered around smarter marketing. Whilst there was much around SEO, PPC, CRO & data driven attribution my one key takeout; adopting AI succesfully (something I’ve been involved in recently from Google Marketing Platform adoption > organisation wide digital transformation) Rather than reiterate what has already been said […]
5 impacts of AI in Financial Services
I’ve spoken at/ been involved in a few AI conferences previously and have taken much from the presentations and discussions. …For this post I’m focusing on the top 5 impacts of Artificial Intelligence (AI) to the future of Financial Services: 1/ customer service KPMG have published research around AI making ‘Banking invisible’ where ‘enlightened virtual assistants’ replace employees […]
Customer Leaders and the Value Creation Zone
Reference: 12 powers of a marketing leader & image courtesy of Skipp Richard To be value focused does not mean focusing solely on the customer. Leaders need to serve both external customers AND internal customers (the company). Sounds obvious yet i have happened across a few pure agile practitioners in the past who seem to forget […]
Double Diamond Approach
The Double Diamond – The Design Councils approach for aimed at designers, creatives and project managers with a tool to frame > organise > structure > run > deliver projects. #nice Bigger version.