Category Archives: UX

Unravelling Affordance Theory and its Relevance in Marketing

This article has come to life after I read “Affordance Theory and Marketing: A Review and Research Agenda” by Alexander Ronzhyn, Ana Sofia Cardenal, and Albert Batlle Rubio. The article discusses the potential benefits of applying Affordance Theory in marketing, including the ability to design more intuitive interfaces, create engaging content, and drive conversions. The…

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Z-Pattern, UX, F-Pattern Design

Understanding Design Principles: The Z-Pattern and F-Pattern in Website Layouts

Understanding how users interact with a webpage is crucial. The way our eyes move across a screen isn’t random but follows certain predictable patterns. Two of these patterns, known as the Z-Pattern and F-Pattern, have become fundamental principles in web design and user interface (UI) development. The Z-Pattern and F-Pattern are not just abstract concepts;…

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Exploring the Golden Ratio in UX Design

Exploring the Golden Ratio in UX Design

Why did the mathematician break up with the Golden Ratio? Because it was too irrational! (groan) Speaking of irrational choices, sometimes in life, we make decisions without understanding the underlying intricacies (this is called a seamless segue, if you were wondering). This is particularly true in the world of design and architecture. As we’ve discovered…

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Atomic Design Principle Revolutionary Web Development and User Experience

Atomic Design Principle: Revolutionary Web Development and User Experience

In the ever-evolving digital landscape, creating a website that is both visually appealing and user-friendly can be a daunting task. The traditional methods of web development often fall short in delivering a seamless user experience due to their rigid structure and lack of scalability. This is where the Atomic Design principle comes into play. Atomic…

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Feedback loop in UX design

Tried, Tested and True Design Principles for Creating Engaging User Experiences

User Experience (UX) design has become a cornerstone of successful digital platforms. It’s no longer just about having an aesthetically pleasing interface; it’s about creating an environment that resonates with the user, making their interaction as satisfying and efficient as possible. In fact, according to a report by Forrester Research, a well-designed user interface could…

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Fugle innovation model

Innovation Model

I was asked in a recent meeting what was my approach to innovation. That’s quite a question to answer in a simple blog post! As a result I will not try to do it(!) however will post about a business flow I’ve employed previously… Innovation models can vary depending on many factors (mission, vision, values,…

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Google Killer?

OpenAI’s ChatGPT recent launch success and last night’s broadly unsuccessful launch of Bard by Google prompted me to write this article.   Is ChapGPT a Google Killer? Spoiler alert = NO.   ChatGPT might not be a Google Killer though it is a brilliant natural language processing model allowing it to generate text that appears…

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