Category Archives: UX
Innovation Model
I was asked in a recent meeting what was my approach to innovation. That’s quite a question to answer in a simple blog post! As a result I will not try to do it(!) however will post about a business flow I’ve employed previously… Innovation models can vary depending on many factors (mission, vision, values,…
Global Business Tech Awards Judge
It’s an honour to announce that I will be judging the Global Business Tech Awards 2021 …The Global Business Tech Awards recognize, reward and celebrate all things technical in the business world. Go to their site to enter now.
Messy Middle
I was at a Google event today in Leeds and whilst I found several areas of interest the one that stood out to me was ‘The Messy Middle’ (note: this does not relate to the messy middle book by Scott Belsky; vaguely related though not the same) …Google’s own research found that while brand remains…
UK Dev Awards Judge 2021
It’s an honour to announce that I will be judging the UK Dev Awards Judge 2021 The UK Dev Awards showcase all things digital. They are a celebration of the teams that communicate digitally to grow business – the UX people, the technical SEO/PPC teams, the content writers and the marketers. Go to their site to enter…
5 Impacts of Coronavirus on Digital & Marketing
At the time of writing this article the full impact of Coronavirus is yet to be felt however it is wise to debate how society, and business specifically, will deal with the new world. As this blog focuses on ‘Digital’ this article will focus on digital, marketing and ecommerce in a ‘post’ coronavirus world. …To…
2020 Prolific North Awards judge
It’s an honour to announce that I will be judging the 2020 Prolific North Awards The Prolific North Awards celebrate excellence and reward outstanding campaigns + talent in the creative and media industries across the North. If you’re interested in entering these excellent awards download the entry pack now.
V.U.C.A & Digital Transformation
I attended a Digital Marketing masterclass today and there was a brief mention pertaining to V.U.C.A (volatility, uncertainty, complexity and ambiguity) and living in V.U.C.A times (everything from Brexit > #fakenews). It made me think how we can embrace Digital to ‘deal with’ V.U.C.A, capitalise on opportunities, overcome the competition and maximise the value creation…
5 Digital & Marketing trends for 2020
Note: I’ve not missed 5G, edge computing, dark social challenges over measuring social ROI, cloud connectivity, etc however felt a need to slim the list down to the top 5 key digital and marketing trends for 2020 hence here goes…. 1/ User need, CX and Context More emphasis will be placed on understanding consumer product evaluation…
AI adoption
Earlier today I attended a Google event that centered around smarter marketing. Whilst there was much around SEO, PPC, CRO & data driven attribution my one key takeout; adopting AI succesfully (something I’ve been involved in recently from Google Marketing Platform adoption > organisation wide digital transformation) Rather than reiterate what has already been said…
5 impacts of AI in Financial Services
I’ve spoken at/ been involved in a few AI conferences previously and have taken much from the presentations and discussions. …For this post I’m focusing on the top 5 impacts of Artificial Intelligence (AI) to the future of Financial Services: 1/ customer service KPMG have published research around AI making ‘Banking invisible’ where ‘enlightened virtual assistants’ replace employees…