Category Archives: UX
By Paul Morris Google multi channel funnels is now out of beta and available for all – Wa hooooo! Google multi channel funnels moves tracking for the masses on from a last click methodology. It recognises multiple touch points across multiple channels and allows you to understand how different channels work together to create sales […]
This post concerns a/b and multivariate testing as I’ve become tired of people using the terms interchangeably and would like to help people get started.
By Paul Morris By Paul Morris How about my amazing new Search Muse 404 error page?! A 404 page should make a visitor stay on your site, take a look around and eventuallly find what they were originally looking for. It should apologise for the fact they have found the page in the first place, […]