Category Archives: UX
Note 1: I’ve not missed 5G, VR, edge computing, cloud connectivity, blah, blah, blah however I do not think these areas will impact Marketing/ Digital during 2019 much more than they have in 2018. Note 2: I’ve omitted obvious trends such as ‘dark social will offer challenges over social ROI’, ‘the big search/video/ social platforms […]
Note: Image above adapted from Excelacom A popular concept for explaining Big Data is that of the 4V’s (Velocity, Volume, Variety & Veracity). However to evolve this in to a more rounded concept to aid Digital Innovation (as Data, in some form, drives much of Digital Innovation) we need to look at the 5V’s (Velocity, Volume, […]
I will be the Master of Ceremonies at the Data, Analytics & Insight Leaders Masterclass on 5th June 2018 Hopefully see you there.
Strategically direct your Company and Craft your Brands in an increasingly Connected world with my 10C Digital Strategy Framework Note 1: This is my ‘generic digital’ framework. With each business I work with this is tailored to suit e.g additional C’s, some C’s removed & some C’s having more or less priority than others. Note […]
I studied a mini MBA in Digital Innovation this year and have been introduced to a solid project planning pattern for digital transformation from the professors (Heinze A; Griffiths M; Fenton A; Fletcher G – 2018). The HINGE digital transformation project plan follows 5 broad stages: Horizon scanning, Internal Audit, New models, Gap Analysis & Evaluation of […]
I will be attending the CMO Insight Summit on 10 – 12 April 2018 @ Royal Turnberry Hotel, Ayrshire, Scotland Should be a great conference and networking event hence hope to see you there.
image: courtesy of techcrunch I’ve written several times in the past on the Facebook news feed/ edgerank ( like this one and this one and this one) hence was very interested in the latest major update to Facebook’s news feed (fronted by Facebook’s owner; Mark Zuckerberg) Mark Zuckerberg is 1/ a good person 2/ trying […]
The article offers my view of the 10 major Digital themes/ trends that will be a focus for many organisations in 2018 Note 1: I haven’t forgotten about AR, VR, Blockchain, privacy/ security, edge computing, 5G, messaging ads targeting, app growth challenges, etc. I just do not think they will play a major part in […]
Last week I attended a 2 day Google event in Madrid aimed at CEO’s, start up’s and certain Digital practitioners from across 22 countries. The event covered Digital strategy > action covering disciplines such as becoming more agile, start up mind-set, tracking and digital acquisition channels. As means of a summary here are the 7 key takeout’s […]
Well that’s a wrap! My vision is one of empowering us to make better consumer based decisions and connections in an ever more digitally integrated world We moved a step closer to achieving that goal over the last 2 days by having created our own conference and having connected with many other brands, consumers, media […]