ECom North Summit 2025 Reflections
ECOM NORTH Summit from The Retail Bulletin in Manchester was a fantastic event last week; bringing together industry leaders to discuss the latest in AI, Performance Marketing & eCommerce.
As a roundtable host > presenter, I had the opportunity to engage in insightful discussions on how AI is reshaping eCommerce & Performance Marketing in particular.
Key takeaways included Pets at Home leveraging AI for pet consultations, the legal challenges of utilising AI and the evolving role of AI chatbots in customer engagement. It was also interesting to see how some brands are enhancing their marketing mix on channels such as TikTok Shop through live streaming, fostering engaged communities and real-time interactions > using AI for product optimisation. The importance of balancing automation with brand personality was a recurring theme.
A great day of hosting, learning & networking – looking forward to seeing how these innovations continue to shape our industries.