hal varian ppc GOD

everyone loves Hal

By Paul Morris

I like this video as it features the living legend that is Hal Varian and he explains the quality score algorithm brilliantly

Google Quality Score Summary: The Google AdWords system calculates a ‘Quality Score’ for each and everyone of the keywords in your account. The system looks at a variety of ranking factors (click through rate’s key) to measure how relevant the keyword is to the ad text used and then to the user’s search query. A keyword’s Quality Score updates in relative real time closely related to its performance. In general, a high Quality Score (measured out of 10 with 7+ generally being considered ‘good’) means that your keyword will trigger ads in a higher position and at a lower cost per click (CPC)

Leave a Comment

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.