2018The University of Salford
Mini MBA Digital Innovation
2014 – 2015London South Bank University
Masters (MSc) in Digital Marketing - Higher 2:1
Google Advertising Fundamentals exam certified
Google Advanced Display exam certified
Google Search Fundamentals & Advanced Exam
2007 – 2008Institute of Direct Marketing (IDM), London
Diploma in Digital Marketing
2005 – 2006Institute of Direct Marketing (IDM), London
Certificate in Digital Marketing
5 day course on the ‘Principles of Marketing’
2001-2002Holy Cross, Bury
European Computer Driving Licence (ECDL)
1998 – 2001The University of Bolton
B.A (Hons) Business Studies Degree - Higher 2:1
1993-1995Stand College, Bury
A-Levels: 1 B; 2 Cs; 1 D
1988-1993Prestwich High, Manchester
GCSEs: 3 As; 3 Bs; 2 Cs; 1 D
July 2020 - CurrentHavas Media Group
Head of Ecommerce - UK
Responsible for managing, growing and evolving all aspects of Havas Media’s digital retail practice including development of E-commerce for existing and new clients.
Aug 2019 – June 2020Marshalls PLC
Digital Marketing Director
Covering B2B, B2T & B2C markets across a portfolio of projects to deliver digital marketing strategies, multiple websites, analysis of online channels, content, social media, SEO, PPC, Ecommerce, applications/platforms and eBay.
May 2018 – July 2019Various
Digital Marketing Consultant
Various marketing & Digital consultancy assignments for Principal Insurance, TBG Solutions, iContact Digital (media house), Swallowfield (FMCG), JLA, Stage Coach & Tesco Bank….
Sep 2016 – May 2018PZ CUSSONS
Global Digital Director
Global Group Digital Lead: Digital Marketing, Social Media, CX, Ecommerce & generating business wide value from Digital.
Jan 2016 – Nov 2018PRINCES TRUST
Enterprise Mentor (voluntary work)
Mentoring Princes Trust start ups.
Jan 2015 – Sep 2016THE CO-OPERATIVE GROUP
Head of Digital & Social Media
Lead/manage the internal Digital (CX & Media) and Social Media team to develop strategic direction, plan activity, execute and optimise digital activity for The Co-operative Group + aid the Co-operatives business units & functions.
May 2012 – Dec 2014THE CO-OPERATIVE GROUP
Digital Media Lead
Lead Digital Media (defined: SEO, PPC, Display, Affiliate + I also aid paid for Social Media and wider mobile advertising opportunities) strategy across the Co Operative Group (I have supported: Group, Insurance, Bank, Electrical, Funeralcare, Travel, Food, Pharmacy, Legal Services & CSR).
Mar 2012 – Apr 2012MEDIARITE DIGITAL
After being made redundant from McCann Manchester set up a digital marketing consultancy.
Feb 2011 – Feb 2012MCCANN
Head of Search
Head of Search (SEO & PPC) for McCann Manchester (the UKs largest integrated marketing communications agency with circa 250 staff). Search clients included: Intercontinental Hotel Group, Cash Generator, Wickes, Clarks, Peugeot, Paymex/ Baines and Ernst, Sainsburys Finance, Aldi and American Airlines.
Sep 2010 – Feb 2011BAINES & ERNST
Head of Online
Head of Online for the Paymex.co.uk / bainesandernst.co.uk group - the 2nd largest Debt Management company in the UK.
Duties included managing / leading an internal team, external agencies and various acquisition and retention channels (SEO, PPC, Social Media, Affiliate, Banner advertising, ECRM, web design and onsite user journey optimisation).
Sep 2008 – Sep 2010YUCCA
Search & Affiliate Marketing Director
Search & Affiliate Director (and part owner/ board member) at Yucca.co.uk; A 25 person strong digital marketing agency based in Bristol.
Affiliate Marketing, PPC and/or SEO clients that I managed included: Silverstone, Farm and Cottage Holidays, Park Resorts, Hoburne, National Friendly, howies,Origin Publishing, Anthem Publishing and Ellis Brigham.
Oct 2006 – Sep 2008ADD MOMENTUM LTD
Add Momentum used innovation and creativity to deliver online solutions in financial services, Search and Property arenas. I also aided development on one of the (then) largest lead generation portals in the UK; Leadbay.co.uk
Responsible for being a Board Director, building & leading an internal team of 8 (PPC, web design, Affiliate Marketing, Email, SEO, Social Media and content writing experts) along with several external content writers and agencies.
Sep 2003 – Oct 2006THWAITES SHIRE HOTELS
Ecommerce & Digital Marketing Director
As Ecommerce Marketing Manager I was responsible for the management and revenue optimisation for Shire Hotels digital marketing whilst aiding the integration of online and offline activity.
Managed digital marketing acquisition channels (PPC, SEO, banner and ECRM) and the 24 websites (brand site, the 5* Stafford Hotel, 8 X hotels, 4 X multilingual, 3 X Health and Beauty and 7 X Fitness sites).
Feb 2001 – Sep 2003WALSH SIMMONS & PARTNERS
Ecommerce Marketing Director
Walsh Simmons (now Cuckoo Design & Digital) is a full service design and marketing solutions agency that also owned Laterooms.com; one of the largest sellers of discount hotel rooms in the UK
Ecommerce marketing manager involved the management of a bargain related Ecommerce site, insurance portal, online incentive site and I also aided B2B development on Laterooms.com.
Jan 1998 – Feb 2001HORWICH FARRELLY
Team Coach / Manager of 8 people within Horwich Farrelly Solicitors, Manchester (who worked for www.robinson-way.com).