Experience
Experience
Sept 2021 - Current
Distrelec & RS GroupHead of Marketing > Senior Director EMEA Performance & Web eCommerce
Lead Performance & eCommerce for RS plc EMEA (RS Group serves 1+ million customers in 80+ countries).
Feb 2021 - Aug 2021
VisualsoftAcquisition Marketing Director
Award winning eCommerce ecosystem (SaaS) powering 1000+ Retailers.
Interim Acquisition Marketing Director and also covered as the Head of B2B Marketing.
Jul 2020 - Jan 2021
Havas Media GroupHead of Ecommerce - UK
Responsible for managing, growing and evolving all aspects of Havas Media’s digital retail practice including development of E-commerce for existing and new clients.
July 2019 - June 2020
Marshalls PLCDigital Marketing Director
Covering B2B, B2T & B2C markets across a portfolio of projects to deliver digital marketing strategies, multiple websites, analysis of online channels, content, social media, SEO, PPC, Ecommerce, applications/platforms and eBay.
May 2018 – July 2019
VariousDigital Marketing Consultant
Various marketing & Digital consultancy assignments for Principal Insurance, TBG Solutions, iContact Digital (media house), Swallowfield (FMCG), JLA, Stage Coach & Tesco Bank….
Sep 2016 – May 2018
PZ CUSSONSGlobal Digital Director
Global Group Digital Lead: Digital Marketing, Social Media, CX, Ecommerce & generating business wide value from Digital.
Jan 2016 – Nov 2018
PRINCES TRUSTEnterprise Mentor (voluntary work)
Mentoring Princes Trust start ups.
Jan 2015 – Sep 2016
THE CO-OPERATIVE GROUPHead of Digital & Social Media
Lead/manage the internal Digital (CX & Media) and Social Media team to develop strategic direction, plan activity, execute and optimise digital activity for The Co-operative Group + aid the Co-operatives business units & functions.
May 2012 – Dec 2014
THE CO-OPERATIVE GROUPDigital Media Lead
Lead Digital Media (defined: SEO, PPC, Display, Affiliate + I also aid paid for Social Media and wider mobile advertising opportunities) strategy across the Co Operative Group (I have supported: Group, Insurance, Bank, Electrical, Funeralcare, Travel, Food, Pharmacy, Legal Services & CSR).
Feb 2011 - Apr 2012
MCCANNHead of Search
Head of Search (SEO & PPC) for McCann Manchester (the UKs largest integrated marketing communications agency with circa 250 staff). Search clients included: Intercontinental Hotel Group, Cash Generator, Wickes, Clarks, Peugeot, Paymex/ Baines and Ernst, Sainsburys Finance, Aldi and American Airlines.
Sep 2008 - Feb 2011
YUCCASearch & Affiliate Marketing Director
Search & Affiliate Director (and part owner/ board member) at Yucca.co.uk; A 25 person strong digital marketing agency based in Bristol.
Affiliate Marketing, PPC and/or SEO clients that I managed included: Silverstone, Farm and Cottage Holidays, Park Resorts, Hoburne, National Friendly, howies,Origin Publishing, Anthem Publishing and Ellis Brigham.
Oct 2006 – Sep 2008
ADD MOMENTUM LTDManaging Director
Add Momentum used innovation and creativity to deliver online solutions in financial services, Search and Property arenas. I also aided development on one of the (then) largest lead generation portals in the UK; Leadbay.co.uk
Responsible for being a Board Director, building & leading an internal team of 8 (PPC, web design, Affiliate Marketing, Email, SEO, Social Media and content writing experts) along with several external content writers and agencies.
Sep 2003 – Oct 2006
THWAITES SHIRE HOTELSEcommerce & Digital Marketing Director
As Ecommerce Marketing Manager I was responsible for the management and revenue optimisation for Shire Hotels digital marketing whilst aiding the integration of online and offline activity.
Managed digital marketing acquisition channels (PPC, SEO, banner and ECRM) and the 24 websites (brand site, the 5* Stafford Hotel, 8 X hotels, 4 X multilingual, 3 X Health and Beauty and 7 X Fitness sites).
Feb 2001 – Sep 2003
WALSH SIMMONS & PARTNERSEcommerce Marketing Director
Walsh Simmons (now Cuckoo Design & Digital) is a full service design and marketing solutions agency that also owned Laterooms.com; one of the largest sellers of discount hotel rooms in the UK
Ecommerce marketing manager involved the management of a bargain related Ecommerce site, insurance portal, online incentive site and I also aided B2B development on Laterooms.com.
Jan 1998 – Feb 2001
HORWICH FARRELLYTeam Leader
Team Coach / Manager of 8 people within Horwich Farrelly Solicitors, Manchester (who worked for www.robinson-way.com).