Experience

Education

2018
The University of Salford

Mini MBA Digital Innovation

2014 – 2015
London South Bank University

Masters (MSc) in Digital Marketing - Higher 2:1

2014
Google

Google Advertising Fundamentals exam certified

2014
Google

Google Advanced Display exam certified

2010+2011
Google

Google Search Fundamentals & Advanced Exam

2007 – 2008
Institute of Direct Marketing (IDM), London

Diploma in Digital Marketing

2005 – 2006
Institute of Direct Marketing (IDM), London

Certificate in Digital Marketing

2004
CIM, London

5 day course on the ‘Principles of Marketing’

2001-2002
Holy Cross, Bury

European Computer Driving Licence (ECDL)

1998 – 2001
The University of Bolton

B.A (Hons) Business Studies Degree - Higher 2:1

1993-1995
Stand College, Bury

A-Levels: 1 B; 2 Cs; 1 D

1988-1993
Prestwich High, Manchester

GCSEs: 3 As; 3 Bs; 2 Cs; 1 D

Experience

July 2020 - Current
Havas Media Group

Head of Ecommerce - UK

Responsible for managing, growing and evolving all aspects of Havas Media’s digital retail practice including development of E-commerce for existing and new clients.

Aug 2019 – June 2020
Marshalls PLC

Digital Marketing Director

Covering B2B, B2T & B2C markets across a portfolio of projects to deliver digital marketing strategies, multiple websites, analysis of online channels, content, social media, SEO, PPC, Ecommerce, applications/platforms and eBay.

May 2018 – July 2019
Various

Digital Marketing Consultant

Various marketing & Digital consultancy assignments for Principal Insurance, TBG Solutions, iContact Digital (media house), Swallowfield (FMCG), JLA, Stage Coach & Tesco Bank….

Sep 2016 – May 2018
PZ CUSSONS

Global Digital Director

Global Group Digital Lead: Digital Marketing, Social Media, CX, Ecommerce & generating business wide value from Digital.

Jan 2016 – Nov 2018
PRINCES TRUST

Enterprise Mentor (voluntary work)

Mentoring Princes Trust start ups.

Jan 2015 – Sep 2016
THE CO-OPERATIVE GROUP

Head of Digital & Social Media

Lead/manage the internal Digital (CX & Media) and Social Media team to develop strategic direction, plan activity, execute and optimise digital activity for The Co-operative Group + aid the Co-operatives business units & functions.

May 2012 – Dec 2014
THE CO-OPERATIVE GROUP

Digital Media Lead

Lead Digital Media (defined: SEO, PPC, Display, Affiliate + I also aid paid for Social Media and wider mobile advertising opportunities) strategy across the Co Operative Group (I have supported: Group, Insurance, Bank, Electrical, Funeralcare, Travel, Food, Pharmacy, Legal Services & CSR).

Mar 2012 – Apr 2012
MEDIARITE DIGITAL

Owner

After being made redundant from McCann Manchester set up a digital marketing consultancy.

Feb 2011 – Feb 2012
MCCANN

Head of Search

Head of Search (SEO & PPC) for McCann Manchester (the UKs largest integrated marketing communications agency with circa 250 staff). Search clients included: Intercontinental Hotel Group, Cash Generator, Wickes, Clarks, Peugeot, Paymex/ Baines and Ernst, Sainsburys Finance, Aldi and American Airlines.

Sep 2010 – Feb 2011
BAINES & ERNST

Head of Online

Head of Online for the Paymex.co.uk / bainesandernst.co.uk group - the 2nd largest Debt Management company in the UK.

Duties included managing / leading an internal team, external agencies and various acquisition and retention channels (SEO, PPC, Social Media, Affiliate, Banner advertising, ECRM, web design and onsite user journey optimisation).

Sep 2008 – Sep 2010
YUCCA

Search & Affiliate Marketing Director

Search & Affiliate Director (and part owner/ board member) at Yucca.co.uk; A 25 person strong digital marketing agency based in Bristol.

Affiliate Marketing, PPC and/or SEO clients that I managed included: Silverstone, Farm and Cottage Holidays, Park Resorts, Hoburne, National Friendly, howies,Origin Publishing, Anthem Publishing and Ellis Brigham.

Oct 2006 – Sep 2008
ADD MOMENTUM LTD

Managing Director

Add Momentum used innovation and creativity to deliver online solutions in financial services, Search and Property arenas. I also aided development on one of the (then) largest lead generation portals in the UK; Leadbay.co.uk

Responsible for being a Board Director, building & leading an internal team of 8 (PPC, web design, Affiliate Marketing, Email, SEO, Social Media and content writing experts) along with several external content writers and agencies.

Sep 2003 – Oct 2006
THWAITES SHIRE HOTELS

Ecommerce & Digital Marketing Director

As Ecommerce Marketing Manager I was responsible for the management and revenue optimisation for Shire Hotels digital marketing whilst aiding the integration of online and offline activity.

Managed digital marketing acquisition channels (PPC, SEO, banner and ECRM) and the 24 websites (brand site, the 5* Stafford Hotel, 8 X hotels, 4 X multilingual, 3 X Health and Beauty and 7 X Fitness sites).

Feb 2001 – Sep 2003
WALSH SIMMONS & PARTNERS

Ecommerce Marketing Director

Walsh Simmons (now Cuckoo Design & Digital) is a full service design and marketing solutions agency that also owned Laterooms.com; one of the largest sellers of discount hotel rooms in the UK

Ecommerce marketing manager involved the management of a bargain related Ecommerce site, insurance portal, online incentive site and I also aided B2B development on Laterooms.com.

Jan 1998 – Feb 2001
HORWICH FARRELLY

Team Leader

Team Coach / Manager of 8 people within Horwich Farrelly Solicitors, Manchester (who worked for www.robinson-way.com).

Very experienced at

Agile

95%

Leadership

95%

Digital marketing

95%

Digital transformation

95%

B2C

95%

Travel

95%

Financial Services

95%

Retail

95%

Food

95%

FMCG

95%

Ecommerce

95%

Experienced at

Technology

80%

Offline Marketing

80%

B2B

80%

Construction

80%

Exposed to

Coding skills

50%

Design skills

50%