By Paul Morris
A couple of weeks ago Google launched a new Mobile sales measurement tool…
GOMO FVM (Full Value of Mobile)
I’ve heard little about it in the geek press hence thought I’d give it some promo as it’s a worthwhile little tool.
It integrates with your adwords and Google analytics account (or you can enter the details in manually) and whilst it isn’t the answer to your attribution prayers it does provide some guidance and data modelling tools (and some nice video…)