Google Call out extensions

By Paul Morris

Note: For background info on call out extensions see the adwords blog 

I quite like the new call out extensions from Google.

Basically if you have special offers and/or USP’s then use them as they will aid CTR/QS + Ad Rank and are customisable (account, campaign or ad group across mobile/desktop and day/time) hence can be used to promote different offerings for different levels/audiences.

For more detailed info see the adwords help guide

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