Google Comparison Ads

By Paul Morris

Spoke to a dude today from Google London about Comparison ads (example for ‘compare credit cards’ above).
As I blogged about last year, comparison ads make for interesting times within the financial services sector and they could be a great addition to the SERPS.
…and its only going to get more interesting as Google are seeking beta partners for their Motor, Travel and Home insurance products that are about to launch imminently with the possibility of more to follow.
In saying the above though Google do need to deliver on volume promises as I’m aware, thus far, comparison ads have not set the world on fire.