Earlier today Google flew over to spend the day with my Distrelec SEA (Search Engine Advertising) team in Manchester (I work for an international distributor of electronics, automation and measurement technology).
Clearly I’m not going to state exactly what our business focus was though it is clear Google are focusing at present on 3 core themes:
1/ Privacy Centric Measurement
2/ Performance Channel/ Spend Enhancement
3/ Increase Brand Awareness & Click Coverage
…A great day long session!