Google Multi Channel Funnels for all
By Paul Morris
Google multi channel funnels is now out of beta and available for all – Wa hooooo!
Google multi channel funnels moves tracking for the masses on from a last click methodology. It recognises multiple touch points across multiple channels and allows you to understand how different channels work together to create sales and conversions.
(Paul Morris note: For more detail on what this means check out my original post on Google Multi Channel Funnels)