hal varian ppc GOD

Hal ‘the PPC legend’ Varian video update

By Paul Morris

Just spotted to new beginners guide to PPC from Hal ‘the PPC legend’ Varian….

This is an update to the old video

Whilst it brings PPC for beginners up to date e.g. ad formats evolution I still prefer the AMAZING 1980’s pie chart of the original. AdRank + costs could also have been detailed in a better fashion for the now (hopefully) more advanced audience.

More basic info = quality score whitepaper

Intermediate info = My understanding and improving quality score post

Advanced info = My adrank quality score cpc explained and the importance of ctr to quality score  posts

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