And so my blog begins…
I like MR Men.
The Hargreaves bunch entertain my 11 month old son in the early hours of the morning (Milkshake; Channel 5) whilst I try to sleep.
As a result of my Mr Men love, I was inspired to use my second favourite Hargreaves character, Mr Messy (my first is on my 404), as a visual ode to online marketing.
As you can see from the above image, an individual searches and then converts.
There are however many touch points in the meat of that conversion sandwich.
Whilst the individual might start their journey on Google by clicking on a paid or natural link; the consumer is likely to have several further touch points before eventually converting to an enquiry/ subscription/ lead/ sale.
And so my blog begins 🙂