Pigeon for Christmas day dinner

Note: Thanks to Search Engine Land for the knowledge.

Google confirmed yesterday that their local Pigeon algo update has just rolled out to the UK (it hit the U S of A in July).

Key elements of pigeon:

·         The update improves Google’s distance and location ranking parameters

·         maps radius is tightened for local searches

·         Reduced packs results

·         Local rankings are now determined by DA, backlinks and other more traditional SEO rankings factors

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