Tag Archives: Affordance Theory

Unravelling Affordance Theory and its Relevance in Marketing

This article has come to life after I read “Affordance Theory and Marketing: A Review and Research Agenda” by Alexander Ronzhyn, Ana Sofia Cardenal, and Albert Batlle Rubio. The article discusses the potential benefits of applying Affordance Theory in marketing, including the ability to design more intuitive interfaces, create engaging content, and drive conversions. The…

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Feedback loop in UX design

Tried, Tested and True Design Principles for Creating Engaging User Experiences

User Experience (UX) design has become a cornerstone of successful digital platforms. It’s no longer just about having an aesthetically pleasing interface; it’s about creating an environment that resonates with the user, making their interaction as satisfying and efficient as possible. In fact, according to a report by Forrester Research, a well-designed user interface could…

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