Tag Archives: content marketing

Harnessing Cognitive Load Theory for Effective Marketing Design

Harnessing Cognitive Load Theory for Effective Marketing Design

The Cognitive Load Theory offers invaluable insights into the way audiences interpret marketing content. By grasping these concepts, marketers and designers can refine content to captivate consumers more effectively, ensuring that pivotal messages are both comprehended and retained. This article is a quick introduction, though I may revisit this topic in future. Key Principles in…

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An SEO Experiment on Semantic Strategies, Topical Authority and AI-Driven Content

An SEO Experiment on Semantic Strategies, Topical Authority and AI-Driven Content

If you’ve been following my musings, you’ll know that I’m no stranger to investigating new SEO opportunities. Today, I’m unveiling a new experiment designed to holistically boost website rank and traffic for paulmorris.org.uk. The Objective The overarching aim is simple yet ambitious: Elevate the entire digital ecosystem of my website through the strategic implementation of…

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