Tag Archives: customer trust

Understanding the Trust Equation: Its Impact on Personal and Professional Relationships

Understanding the Trust Equation: Its Impact on Personal and Professional Relationships

Trust is a fundamental pillar in any relationship, be it personal or professional. It’s the invisible glue that holds relationships together and the lubricant that eases the friction of social interactions. But what exactly constitutes trust? How can we quantify and understand it better to improve our relationships? More to the point – why the…

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Understanding the G.O.O.D Trust Framework and Its Impact on Digital Trustworthiness

Understanding the G.O.O.D Trust Framework and Its Impact on Digital Trustworthiness

Trust is the cornerstone of all interactions online, especially in the realm of ecommerce. When a consumer trusts a platform, they are more likely to engage, leading to higher conversion rates and a longer customer lifetime value. Enter my G.O.O.D Trust Framework – which I originally touched on way back in February 2022 following a…

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Trust Equation

Breaking Down the Components of the Trust Equation

As a staunch advocate of effective relationship building, I find trust to be the bedrock upon which all fruitful connections are forged, whether they’re of a personal or professional nature. Pinpointing the exact nature of trust can be a bit like trying to catch smoke, given its intricate and elusive nature. But fear not, for…

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How Technology is Reshaping Trust in Marketing and the Role of AI

How Technology is Reshaping Trust in Marketing

In the digital age, a tech surge is shaking up industries, including marketing. Old-school methods make way for sharp, tech-fueled strategies. As this shift unfolds, trust – the cornerstone of a successful marketing strategy – undergoes a transformation.  Trust in marketing is not just about brand reputation or product quality. It encompasses aspects like data…

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