Tag Archives: digital marketing

man standing on road infront of high-rise buildi

Reaching Your Goals Through Multi-Channel Lead Generation

In our Wild West digital industries, where just about anything goes, mastering the art of multi-channel lead generation isn’t just an advantage; it’s a necessity. You’re always up against competitors who don’t always care about the rules, so it’s difficult to get that advantage sometimes. Imagine a world where your brand doesn’t just speak but…

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Boost Your SEO with a Question-Focused Strategy

How to Use Question-Focused SEO to Fuel Long Term Digital Marketing Success

If you’re running a business and want to be seen by more people on the internet, you can’t ignore SEO, or Search Engine Optimisation. It’s the reason your competitors are popping up on Google when people are looking for what their services and wares. We’ve all heard about keywords. They’ve been the go-to for a…

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How to Choose the Right Social Media Platforms for Your Business

How to Choose the Right Social Media Platforms for Your Business

Let’s take a moment to appreciate the incredible influence social media has on the way we do business these days. It’s like we’ve been handed this vibrant canvas where brands can paint their presence, engage with a global audience, and boost their sales — all thanks to platforms like Facebook, Instagram, and Twitter that are…

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Harnessing Cognitive Load Theory for Effective Marketing Design

Harnessing Cognitive Load Theory for Effective Marketing Design

The Cognitive Load Theory offers invaluable insights into the way audiences interpret marketing content. By grasping these concepts, marketers and designers can refine content to captivate consumers more effectively, ensuring that pivotal messages are both comprehended and retained. This article is a quick introduction, though I may revisit this topic in future. Key Principles in…

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The Differences Between Last-Click Attribution and Data Driven Attribution in Marketing Analytics

Understanding how your customers interact with your brand across various touchpoints is crucial. This knowledge allows marketers to optimise their campaigns and allocate resources more effectively. However, attributing a conversion to a single interaction can be a complex task. Two commonly used models in this regard are Last-Click Attribution and Data Driven Attribution. Last-Click Attribution,…

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How Technology is Reshaping Trust in Marketing and the Role of AI

How Technology is Reshaping Trust in Marketing

In the digital age, a tech surge is shaking up industries, including marketing. Old-school methods make way for sharp, tech-fueled strategies. As this shift unfolds, trust – the cornerstone of a successful marketing strategy – undergoes a transformation.  Trust in marketing is not just about brand reputation or product quality. It encompasses aspects like data…

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