the digitals

The Digitals 2013

By Paul Morris
I was at a messy (it was my birthday hence had an excuse) awards ceremony last night for work; The Digitals 2013.

The Digitals celebrate digital excellence and I was impressed by both the quality of entrants and by the numerous top companies/ agencies who had been short listed.

Worthy of mention:

  • Dara O Briain was an excellent host taking the mickey out of the whole ethos of award ceremonies
  • It was really nice to see winning via Expedia’s desktop to mobile retargeting campaign; If you read my blog you will know I’ve been banging on about this new technology for a while
  • The boring yet highly effective Basket abandonment email strategy was up for a few awards and certainly worthy of a look if you’re in a suitable industry
  • RS Components are worth a mention as they are not in a super sexy industry yet were up for several awards (and won 2) showing even in boring industries you can do stuff that is ground breaking
  • Barclays Ping It won the prestigious Grand Prix – a worthy winner I think for its simplicity yet ability to enrich our lives (slightly dramatic yet hopefully you get what I mean)
  • Via chin-waging I found out about Rubber Republic that sounds like a great opportunity for those wanting to make and share great content

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