I have just been invited to speak at Symposium’s Future of Content Marketing conference, London on the 21st April.
….And I’m quite looking forward to taking part as an attendee as well due to some interesting speakers (Jane Clancey, Head of Global Brand at Amnesty International; Andrew Grill, Global Managing Partner at IBM Social Consulting; Simon Hall, UK CMO at Dell; Alistair Welham, Head of Marketing at AXA Wealth, James Turner, Head of Communications at Greenpeace International; Chris Chalmers, Digital Director at ASDA; Laura Scarlett, Programme director at National Trust & Mark Evans Marketing Director at Direct Line)
My presentation: Driving influencer marketing via Social SEO
– The B.A.D.A.S.S framework for optimal content planning
– Co-op’s Social SEO temple applied to the real world
– Building relationships and establishing Trust with key influencers