top tools old

top seo, ppc and analytics tools

By Paul Morris
The following Search Muse post details some useful SEO and PPC tools – it’s not an exhaustive list however it’s a starter for 10…. 

Analytics – google.com/analytics/ , about.searchignite.com/uk/ and google.com/doubleclick/ – These range from free to expensive and whilst Google analytics is an excellent free tool it will not track more complex ‘relationships’ such as multiclick attribution. 

Webmaster Tools – google.com/webmasters/tools/ – Essential back end tomfollery
Google Global – redflymarketing.com/internet-marketing-tools/google-global/ – allows you to see what Google search results look like in different countries 

One stop shop –  seomoz.org/cart/purchase_select , raventools.com/ and influencefinder.com/ – A one stop shop with lots of SEO and PPC tools incorporated in the one interface 

Link Analysis – majesticseo.com/ , siteexplorer.search.yahoo.com/ and opensiteexplorer.org/  – I LOVE Majestic SEO!

Keyword Research – semrush.com/ , spyfu.com/ , wordtracker.com/ and adwords.google.co.uk/select/KeywordToolExternal  – I like the simple things in life hence Google keyword analysis generally does the job

General competitor research -hitwise.com/uk/ – Whilst I’m not a huge fan (I have ‘parted company’ with HitWise in two of the past companies I have headed up!) it is definitely a competitor analysis tool you should consider   

Trends/ Insights – google.com/trends and google.com/insights/search/ does what it says on the tin 

ToolBars – seomoz.org/seo-toolbar and quirk.biz/searchstatus/ – Nice toolbars for website analysis 

Internal link analysis – woorank.com/ and home.snafu.de/tilman/xenulink.html – Catches errors and gives general advice on site fixes 

 

 

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