By Paul Morris
Twitter recently launched Lead Generation Cards; a nice way of sharing information without leaving the Twitter platform.
I quite like this development as it’s good all round; easy for the user to share information for products/ brands they find interesting, good news for brands as a lead generation tool and good for Twitter as they have found a way of keeping users engaged on their platform (and of making more money!).
This development very much reinforces the ethos I’m seeing across the web of engaging users in their world rather than firing the customer off to your portal and engaging with them on your terms; or search engine marketing without websites as I posted in regards to Google 2 years ago.