Paul Morris

I have just spent the last 2 days at a Google/YouTube emersion event and it was great!

Key outtakes:

A great intro on inspirational leaders from Simon Sinek on the Golden Circle

Great Advertising:

• Dodge Journey
• Sounds of Great Britain
• Mercedes Benz
  • Case Study Here
• Volkswagen Original Parts 
• Nescafe Case
• Pasta Test
• Superdrug Trueview

The best bit for me was the Hero-Hub-Hygiene section (go to Brendad Gahan‘s blog for a great explanation of hero-hub-hygiene) on how to plan a YouTube strategy; examples:

• Hero:
  • First Moon Party
  • Call of Duty
  • K-Swiss Kenny Powers
  • Boring Hero TVC Vs BTS Hygiene
  • P&G Thank you mom TV Vs YT
• Hub:
  • o2 Guru
  • BMW Unscripted
• Hygiene:
  • Audi – quattro explained
  • Lucozade

Engaging Display Ad Examples

• James Bond
• Sainsbury Food Rescue
• MasterCard JT
• Mercedes-Benz
• Topshop Case
• Toyota +Post Ads

Note: Nice Creator Playbook

And finally there was a great talk by Juan Jose from Johnson & Johnson who talked about, amongst other things, the importance of improving an Organisations IQ via training as a way of Rebooting your Organisation.