YouTube emersion event

I have just spent the last 2 days at a Google/YouTube emersion event and it was great!

Key outtakes:

A great intro on inspirational leaders from Simon Sinek on the Golden Circle

Great Advertising:

The best bit for me was the Hero-Hub-Hygiene section (go to Brendad Gahan‘s blog for a great explanation of hero-hub-hygiene) on how to plan a YouTube strategy; examples:

Engaging Display Ad Examples

Note: Nice Creator Playbook

And finally there was a great talk by Juan Jose from Johnson & Johnson who talked about, amongst other things, the importance of improving an Organisations IQ via training as a way of Rebooting your Organisation.

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