
YouTube emersion event
I have just spent the last 2 days at a Google/YouTube emersion event and it was great!
Key outtakes:
A great intro on inspirational leaders from Simon Sinek on the Golden Circle
Great Advertising:
- Dodge Journey
- Sounds of Great Britain
- Mercedes Benz
- Volkswagen Original Parts
- Nescafe Case
- Pasta Test
- Superdrug Trueview
The best bit for me was the Hero-Hub-Hygiene section (go to Brendad Gahan‘s blog for a great explanation of hero-hub-hygiene) on how to plan a YouTube strategy; examples:
- Hero:
- First Moon Party
- Call of Duty
- K-Swiss Kenny Powers
- Boring Hero TVC Vs BTS Hygiene
- P&G Thank you mom TV Vs YT
- Hub:
- Hygiene:
Engaging Display Ad Examples
Note: Nice Creator Playbook
And finally there was a great talk by Juan Jose from Johnson & Johnson who talked about, amongst other things, the importance of improving an Organisations IQ via training as a way of Rebooting your Organisation.